Northwest Arkansas is one of the fastest growing business corridors in the state, and the businesses winning its customers are the ones the region already recognises. When a supplier in Bentonville, a clinic in Fayetteville or a retailer in Fort Smith gets checked by a new customer, that customer opens the region's news site. This page is about being on it: how your business gets a published article on KNWA's site, nwahomepage.com, what the finished article looks like, what decides its price, and the one email that starts it.
The short answer: yes, a Northwest Arkansas business can get featured on KNWA
Yes. A business can be published on nwahomepage.com through a paid article placement, arranged through us at PressFeature. This is not pitching a story to the KNWA newsroom and hoping an editor bites, and it is not booking a television segment. It is a separate, legitimate route: a sponsored article about your business that runs on the station's website, labelled as paid content, reviewed by the outlet before it goes live, and permanent once published.
You do not need a PR firm, a news hook or a media contact. You need a business worth writing about and one email. The rest of this page gives you the complete picture before you decide, because a placement like this should never rest on a sales pitch.
Ready to get your business on KNWA?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on the region's news homepage
Picture the finished thing, because that is what you are buying. A live article page on nwahomepage.com, the site whose name is literally the region's homepage, carries your business name in the headline and your story in the text: what you do, why you are good at it, and how customers from Fayetteville to Bentonville to Fort Smith can reach you.
Then the article goes to work. You send the link to the prospect who is comparing you with a competitor down the road. You put it in the bid packet and the partnership email. You add KNWA to the "As Featured On" row on your own website, and every visitor who sees it understands in one second that the region's own NBC station site published a story about your business. In a corridor where new customers arrive every month knowing nobody, that recognition is the product.
Why KNWA carries weight in Northwest Arkansas
KNWA is the market's NBC station, licensed to Rogers and serving Northwest Arkansas and the Arkansas River Valley. The station has been on air since 23 August 1989, when it signed on as KFAA, and its call sign is not an accident: KNWA stands for Northwest Arkansas. The station also airs the statewide Arkansas Today, with its own Razorback Nation coverage of University of Arkansas athletics.
The numbers support the name. In our outlet directory, nwahomepage.com carries a Domain Authority of 64 and roughly 714,000 monthly organic visits. But the real reason a KNWA article works is simpler than any metric: this is the news name the region grew up with, on the site the region opens. A mention on a national blog says you exist. An article on the region's own homepage says you belong here.
What a sponsored article on nwahomepage.com actually looks like
Let us be precise about the product, because precision is where vague offers fall apart. The article is a full page on nwahomepage.com itself. It is labelled as paid content, and that labelling is not a weakness; it is what makes the placement legitimate and durable. The outlet reviews the article before it is published, so what goes live has passed KNWA's own check. Once live, the placement is permanent. It does not disappear when a campaign ends, because no campaign window is attached to it.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone who promises you a plain editorial dofollow link from a paid placement is describing something that does not exist.
Local readers already understand this format around this station. KNWA's weekday lifestyle programme, Good Day NWA, carries sponsored business segments introduced with "This segment is sponsored by...", so labelled business content is a familiar sight to this audience. The article is the written, permanent form of that same idea: your business presented on the station's platform, honestly labelled, and still there long after any single broadcast day has passed.
Local sites already sell sponsored articles here. This is the bigger stage
If you have shopped for visibility in Northwest Arkansas, you have probably noticed something: sponsored articles are already for sale in this market. Tourism and best-of websites in the region openly sell them, which proves local businesses already value the format enough to pay for it.
What those sites cannot offer is the stage. Their audiences are narrower, their names carry less weight with a customer doing a serious check, and none of them is the region's television news site. A sponsored article on nwahomepage.com is the region's own news homepage telling your story, and on stage and trust this is the bigger room. Our guide to how much a sponsored article costs explains how placements like these are priced across outlets.
Who a KNWA article is right for, and who should skip it
This placement fits businesses whose customers live, work or buy in Northwest Arkansas and the Arkansas River Valley: Bentonville suppliers who want the region's name behind their pitch, Fayetteville services people research before they book, Fort Smith retailers competing for a growing customer base, and any regional company whose next client will Google them before signing.
It does not fit a business with no customers in this region. If nobody who matters to you ever opens nwahomepage.com, spend the money on the outlet your customers actually read. We would rather tell you that now than sell you the wrong placement. Our guide to which news outlets accept sponsored content can help you compare routes honestly.
How publishing on KNWA works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. No form, no account, no retainer.
Step 2: Fit confirmation and your quote. We confirm your business and topic fit the outlet, and you receive your individual quote for this placement.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. The outlet reviews the article. Once approved, it is published on nwahomepage.com, fast once the review is complete.
Step 5: Your live link. You receive the live link to your article, yours to send to customers, add to your site, and use in every proposal from that day on.
Your protection is stated plainly because it is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
What decides the price, the honest limits, and how to start
There is no public price for a KNWA article, and this page is not hiding one to force you into a call. Each placement is priced on its deciding factors: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. Our cost guide explains that factor model in full, and one email returns your exact figure with no obligation.
The limits, stated the way we would want them stated to us. The article is paid content and is labelled as such; it is not editorial coverage and not the KNWA newsroom endorsing your business. No one can guarantee rankings, traffic or sales from a placement like this, and anyone who promises those numbers is selling something that does not exist. What the article does is put a credible, permanent page about your business on the news site this region trusts.
If KNWA is the outlet your customers open, the next step is a single email. Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. Our services page covers the wider picture of what we do, and if you are weighing a national-scale station alongside this one, the PIX11 guide shows that route. But the KNWA article itself begins with that email.
Get your business on KNWA
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How much does a sponsored article cost in Northwest Arkansas?
Prices elsewhere in this market belong to other sites and other products, so they are not quoted here. For nwahomepage.com there is no public price, because each placement is quoted individually by email on scope, production, placement specifics and timing.
Can I buy an article on nwahomepage.com?
Yes, as a paid, labelled placement arranged through us. The outlet reviews the article before it is published, and the placement is permanent once live.
How do businesses get on Good Day NWA?
Good Day NWA is the station's lifestyle programme, and its sponsored segments are a broadcast product arranged separately. The permanent written route is an article on nwahomepage.com, which is what we arrange.
Does KNWA accept sponsored content?
Yes. Sponsored business segments are a visible part of its daytime programming, and website articles run as clearly labelled paid content, reviewed before publishing.
Can a Northwest Arkansas business publish a guest post on KNWA?
There is no open guest post programme. The working route is the paid placement arranged through us.
Are sponsored articles on nwahomepage.com labelled?
Yes, they run as labelled paid content. That labelling is what keeps the placement legitimate and durable.
Do sponsored articles in NWA include a link to my website?
Yes. On nwahomepage.com the article links to your site, and links carry sponsored attributes under paid content rules, not a plain editorial dofollow.
How long does a sponsored article stay live?
The placement is permanent. It does not come down when a segment schedule or feature week ends, and if it does not go live you receive a full refund in writing.
Disclosure: PressFeature sells article placements on KNWA, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.