You want your business on KTSM. Not on a generic advertising page quoting what television spots cost in El Paso, but on ktsm.com, the 9 News site that the Borderland reads every day, on both the Texas and New Mexico sides of this market. This page gives you the complete answer: whether it is possible, what you actually get, who actually reads this site across the border region, how publishing works step by step, what decides the price, and the one email that starts it.
The short answer: yes, an El Paso business can get featured on KTSM
Yes. A business in this market can be published on KTSM through a paid article placement on ktsm.com, arranged through us. And because this market has two anchors, let us answer the Las Cruces version of the question in the same breath: yes, a Las Cruces business can buy this feature too, because Las Cruces is inside the station's market, not outside it looking in.
This is not pitching a story to 9 News journalists and hoping, and it is not buying a television spot. It is a separate, legitimate route: a sponsored article about your business, labelled as paid content, reviewed by the outlet before it goes live, and permanent once published. You do not need a PR firm, a media contact, or a news hook. You need a business worth writing about and one email. If you want to compare how outlets handle paid placements first, our guide to which news outlets accept sponsored content lays out the landscape honestly.
Ready to get your business on KTSM?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on the Borderland's news site
Picture the finished thing, because that is what you are buying. A live article page on ktsm.com carries your business name in the headline and your story in the text: what you do, why you are good at it, and where customers can find you. It sits on the same site, under the same 9 News name, that households across El Paso and Las Cruces check for news, weather and border coverage.
Then watch how professionals here already use this credential. A Texas tax advisory firm maintains an "As Featured on KTSM" page on its own website, republishing its partner's KTSM appearance as a public proof asset, because in a professional market, being shown on 9 News settles an argument about whether a firm is real. The article gives you that same credential in a stronger form: not a segment that aired once, but a permanent page about your business, on the station's own site, carrying your own link, that you can send to every client who is deciding whether to trust you.
Why KTSM carries weight in the Borderland
KTSM began broadcasting on 4 January 1953 as El Paso's second television station, and it was an NBC affiliate from its first day. A station that has served this region since the first years of television is not a name a business borrows lightly; that standing is what your article borrows when it runs on ktsm.com. Its transmitter sits in the Franklin Mountains above the city, a landmark position for a landmark station.
The market is the real story. KTSM serves El Paso, Texas and Las Cruces, New Mexico, the binational metro region known as the Borderland, with Juarez across the river as part of the same daily economy. Its second channel carries Estrella TV, a plain marker of how deeply bilingual this market is. Very few American local outlets publish for a genuinely two state, two language audience. This one does, every day, and has done for seventy years.
The numbers support the benefit, stated plainly. In our outlet directory, KTSM carries a Domain Authority of 67 and roughly 318.5K monthly organic visits. Those figures matter as proof, but the reason KTSM works is the map: one article puts your business in front of the whole Borderland footprint on the site that footprint already shares.
What a sponsored article on ktsm.com actually looks like
Let us be precise about the product, because precision is where vague offers fall apart.
The article is a full page on ktsm.com itself. It is labelled as paid content, clearly. That labelling is not a weakness in the product; it is what makes the placement legitimate and durable. The article is reviewed by the outlet before it is published, so what goes live has passed KTSM's own check. Once live, the placement is permanent. It does not disappear when a segment airs or a week passes.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone who promises you a plain editorial dofollow link from a paid placement is describing something that does not exist. The written business feature is also a native shape on this particular site: ktsm.com already carries commerce flavoured feature columns, product reviews with retailer links among them, so a written feature about a business sits naturally in the environment readers here already use. Your article is a full page in that environment, about your business, with your link inside it.
A bilingual, cross-border audience reads this site
Buyers in this market ask a fair question: who actually reads ktsm.com, because my customers are on both sides of the border. Here is the honest answer, built on composition rather than invented numbers. The readership is El Paso and Las Cruces households first: two cities, two states, one media market. Around them sits a binational metro economy with Juarez, where families, shoppers and businesses cross daily and where Spanish language viewing is built into this market's channel lineup, as the station's own second channel shows.
That composition is the claim, and it is enough. A professional firm, a clinic, a retailer or a service company in this region does not sell to one zip code. It sells to the whole footprint, in both languages' daily life, and one article on the region's shared news site speaks to all of it at once. What we will not do is promise you a number of Mexican side readers, rankings or customers, because no honest seller can. The audience is the Borderland. If your customers are in it, this is their site.
Who a KTSM article is right for, and who should skip it
This placement fits El Paso and Las Cruces businesses, and professional firms especially: the tax firm example above shows that in this market, a KTSM feature is already understood as a credential worth publishing on your own site. It fits any business whose customer checks credibility before spending, which in a professional and cross border economy is most of them, and any business whose customers live on both sides of the state line inside this market.
It does not fit a business with no Borderland customers. If the people who would read your article can never buy from you, a station name will not fix that, and the money belongs on the outlet your customers actually read. We would rather tell you that now than sell you the wrong placement, because the right reader saying no builds more trust than the wrong reader saying yes.
How publishing on KTSM works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. There is no form, no account to create, no retainer to sign.
Step 2: Fit confirmation and your quote. We confirm that your business and your topic fit the outlet, and you receive your individual quote for KTSM. What decides that quote is covered in the final section below.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. KTSM reviews the article. Once it is approved, it is published on ktsm.com, fast once the review is complete. Your exact timeline is confirmed in your quote before you pay anything.
Step 5: Your live link. You receive the live link to your article. It is yours to send to clients, add to your website, and use in every proposal from that day on.
Your protection is stated plainly, because it is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing. There is no version of this where you pay and end up with nothing.
What decides the price, the honest limits, and how to start
There is no public price for a KTSM article. The price is set per placement because the deciding factors differ for every business: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. Every placement is therefore quoted individually, by email, with no obligation to proceed. One warning belongs here: generic pages quoting the cost of television advertising in El Paso are describing spots and place based screens, a different product sold by different sellers. Their numbers are not this article's numbers, in either direction, and this page will not borrow them. Our guide to how much a sponsored article costs explains the factor model in full.
The limits, stated plainly. The article is paid content and is labelled as such; it is not editorial coverage and it is not the 9 News newsroom endorsing your business. No one can guarantee you search rankings, a traffic figure, or sales from a placement like this. What the article does, permanently, is put a credible, findable page about your business on the Borderland's own news site.
If KTSM is the outlet your customers read, the next step is a single email. Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. You will get a fit confirmation and your individual quote back. Our services page covers the wider picture of what we do, but the email is how a KTSM article actually begins.
Get your business on KTSM
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How can my business get featured on KTSM?
Email us with your business name, your website and your story. We confirm fit, quote individually, place a labelled article on ktsm.com after the outlet's review, and send you the live link.
How much does a KTSM sponsored article cost?
There is no public price, because each placement is quoted individually. The factors are the article's scope, whether you supply it or we arrange the writing, the placement specifics and timing. One email to uzairasad@pressfeature.org returns your exact quote, with no obligation.
Does KTSM publish sponsored articles on ktsm.com?
Yes, in the form of clearly labelled paid content, reviewed before publishing. The site also carries commerce flavoured feature columns, so the written business feature is a native format there.
How much does TV advertising cost in El Paso?
Television spots and place based screens are priced by their own sellers, and generic cost pages describe that market, not this product. The website article is quoted individually by email, and no television figure is quoted or implied here.
How do El Paso businesses get on KTSM 9 News?
Earned appearances are the newsroom's choice. The bookable written route is the article placement arranged through us.
Who do I contact at KTSM about a paid feature?
For the article, you contact us. We handle the placement, and you deal with one email address throughout.
How long does a sponsored article stay on ktsm.com?
The placement is permanent. It does not end when a segment airs, and if it does not go live you receive a full refund in writing.
Can a Las Cruces business buy a feature on KTSM?
Yes. Las Cruces is inside the station's market, and New Mexico businesses are a natural fit for the placement.
Disclosure: PressFeature sells article placements on KTSM, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.