You want your business featured on KVEO, on valleycentral.com, the site the Rio Grande Valley opens for its local news. Maybe your shop is in McAllen, your clinic in Brownsville, your office in Harlingen. This page gives you the complete answer: whether a Valley business can buy a feature on KVEO, what the finished article looks like, why one site carries the Valley's two big newscasts, what decides the price, and the one email that starts it. Nothing is left for you to guess.
The short answer: yes, a Valley business can get featured on KVEO
Yes. A Rio Grande Valley business can be featured on KVEO through a paid article placement on valleycentral.com. This is not pitching a story to the newsroom and hoping for coverage, and it is not buying a television spot. It is a separate, legitimate route: a sponsored article about your business, labelled as paid content, reviewed by the outlet before it goes live, and permanent once published.
We arrange placements like this for businesses, which means the route is already defined. You do not need an advertising agency, a media contact, or a news hook. You need a business worth writing about and one email to us. The rest of this page explains exactly what happens next, because a decision like this should rest on the full picture, not on a pitch.
Ready to get your business on KVEO?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on Valley Central
Picture the finished thing, because that is what you are buying. A live article page on valleycentral.com carries your business name in the headline and your story in the text: what you do, why Valley customers choose you, and where to find you. It sits on the same site your customers check for Valley news, weather and border coverage.
Then the article starts working for you. You send the link to the customer comparing you with the competitor one town over. You put it in the proposal that needs one more proof point. You add KVEO to the "As Featured On" row on your own website, and every visitor understands in one second that the Valley's own news site published a story about your business. That moment of recognition is the product. Everything else on this page is how it is made, what decides its price, and how to start.
Why KVEO carries weight in the Rio Grande Valley
KVEO began broadcasting on December 19, 1981, and became the market's full time NBC station from the start. It is licensed to Brownsville, with studios on the West Expressway in Harlingen and its transmitter in Santa Maria, a genuinely Valley wide operation rather than a one town station.
What makes KVEO unusual is its structure. One station carries both of the Valley's big news brands: NBC 23 on its main channel and CBS 4 on its second channel, where CBS programming moved on January 28, 2020. The station built separate news sets for each brand, debuted for CBS 4 in July 2020 and for NBC 23 in August 2020. Two Valleywide newscasts, one newsroom, one website.
The numbers support the position. In our outlet directory, valleycentral.com carries a Domain Authority of 75 and roughly 248,100 monthly organic visits. But the real reason KVEO works is simpler: for households from Brownsville to McAllen, this is a daily habit, and habits are what credibility is made of.
What a sponsored article on valleycentral.com actually looks like
Precision matters, so here is the product exactly. The article is a full page on valleycentral.com, in the standard paid content form: labelled as sponsored, reviewed by the outlet before it is published, permanent once it goes live, with links to your website carrying sponsored attributes, as paid content rules require. Anyone promising you a plain editorial dofollow link from a paid placement is describing something that does not exist.
One honest note belongs in this section. Our research found no public station page describing a sponsored article strand on valleycentral.com, and this guide does not invent one. What is described here is the placement itself: the labelled, reviewed, permanent article form. That distinction is the difference between a guide that respects your intelligence and one that hopes you will not check.
One site for the Valley's two big newscasts
If you have wondered why Valley Central carries two networks' news, the answer is the structure described above: the Valley's NBC 23 and CBS 4 newscasts publish on one shared site, and that site is the one the whole Valley opens for local news. One front door for the entire market is a strength for a buyer, not a confusion.
Your placement is a permanent article page on that site. A customer in Brownsville, a customer in Harlingen and a customer in McAllen start their news day on the same homepage, and each of them can find the same article about your business. For a Valley business, that is precisely the geography you are buying.
A bilingual, cross-border market reads this site
The Rio Grande Valley is a binational metro economy. Brownsville, Harlingen and McAllen households live alongside Reynosa and Matamoros, and business flows across the bridges every day. Spanish language searching is a real behaviour in this market: Valley buyers ask about this exact product in Spanish as well as English, and their question is answered in the FAQ below.
We will not invent cross border traffic figures we cannot support. What can be said plainly is that a Valley news article sits in front of a bilingual, two country market whose customers already treat this site as their local front page. If your customers include families and buyers on both sides of the river, that composition is part of what you are purchasing.
The Valley already buys sponsored articles. This is the bigger stage
Valley businesses already know this format works, because a Rio Grande Valley business journal openly sells sponsored articles and partner features in its own media kit. Local companies are already paying for written features. The format is proven in this market; the only question is the stage.
What a journal cannot offer is the television station site's news audience, its daily habit, and its name. A journal article speaks to subscribers. A KVEO article sits on the site the whole Valley opens for news, under the name the Valley watches. That is the comparison: stage and trust. If you want the wider landscape first, our guide to which news outlets accept sponsored content explains how paid placements differ across outlet types.
Who a KVEO article is right for, and who should skip it
This placement fits Valley businesses across the border metro: retail, restaurants, clinics, legal and home services, dealers, and any firm whose customers live between Brownsville and McAllen and check local news daily. It is especially strong for businesses that sell on trust, where the customer researches before they buy.
It does not fit a business with no Valley customers. If nobody who matters to you reads Rio Grande Valley news, a Valley article cannot help you, and we would rather tell you that now than sell you the wrong placement.
How publishing works, what decides the price, and how to start
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. No form, no account, no retainer.
Step 2: Fit confirmation and your quote. We confirm that your business and topic fit the outlet, and you receive your individual quote.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. The outlet reviews the article. Once approved, it is published on valleycentral.com.
Step 5: Your live link. You receive the live link to your article, yours to send to customers and add to your site from that day on.
Your protection is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
There is no public price for a KVEO article. Other Valley publications publish prices for their own products, and those prices belong to those products; they are not quoted or compared here. Your price is set by the factors of your placement: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. Every placement is quoted individually, by email, with no obligation. Our guide to how much a sponsored article costs explains the factor model in full, and our services page covers the wider picture.
The limits, plainly. The article is paid content and is labelled as such. It is not editorial coverage and it is not the newsroom endorsing your business. No one can guarantee rankings, traffic or sales from a placement like this. What it does, permanently, is put a credible page about your business on the site the Valley reads. If that is what you want, write to uzairasad@pressfeature.org with your business name, your website and your story. That email is how a KVEO article begins.
Get your business on KVEO
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How can my business get featured on KVEO?
Email us with your business and your story. We confirm fit, quote individually, place a labelled article on valleycentral.com after the outlet's review, and send you the live link.
How much does a KVEO sponsored article cost?
There is no public price for this site, because each placement is quoted individually. Prices published by other Valley publications belong to their own products and are not quoted or compared here. Your quote comes by email, based on the article's scope, production, placement specifics and timing, with no obligation.
Does KVEO publish sponsored articles on valleycentral.com?
The paid route is a clearly labelled sponsored article placement, reviewed before publishing. Our research found no public station page describing a sponsored strand, and this guide does not invent one.
How do Rio Grande Valley businesses get on Valley Central?
Earned coverage is the newsrooms' choice. The bookable written route is the article placement arranged through us.
Who do I contact at KVEO about a paid feature?
For the article, you contact us. We handle the placement, and you deal with one email address throughout.
How long does a sponsored article stay on valleycentral.com?
The placement is permanent. It does not expire with a campaign window, and if it does not go live you receive a full refund in writing.
Can a McAllen or Brownsville business buy a feature on KVEO?
Yes. The whole Valley, both anchor cities included, is this product's natural fit.
Cuánto cuesta un artículo patrocinado en KVEO?
Valley buyers ask this question in Spanish too, so it is answered here plainly: there is no published price, because each placement is quoted individually by email, based on the article's scope, whether we write it, the placement specifics and timing. One email to uzairasad@pressfeature.org returns your exact quote, with no obligation.
Disclosure: PressFeature sells article placements on KVEO, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.