An Austin business that goes looking for a way onto KXAN runs into a wall of scale: the station sells multichannel marketing campaigns, the kind with a sales team and a strategy deck. Nowhere in that machinery is there a door for the business that wants one thing, a single published article on kxan.com. That door exists, and this page is it. It explains what a sponsored article on kxan.com is, how it differs from the Studio 512 appearances you have seen, who it fits, and how to publish yours.
The short answer: the article, not the campaign
Yes, a business can be featured on KXAN as a sponsored article on kxan.com, without buying a campaign. The station's own marketing division sells multichannel campaigns to local businesses, which is a fine product for a company with that budget and that goal, but it is not the only product. The single article exists too: sponsored article pages on kxan.com carry a visible "SPONSORED CONTENT" rail today, so the format is publicly there on the site. What has been missing is a buyer route to it for one placement. This page is that route, arranged through us.
To be clear about what this is not: it is not a campaign, not a television package, and not editorial coverage. It is one written article about your business, published on Austin's NBC station's website, labelled as sponsored content, and placed permanently. The general landscape of paid routes is covered in our guide to which news outlets accept sponsored content.
Ready to get your business on KXAN?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
Why KXAN carries weight in Austin
KXAN is channel 36, Austin's NBC station, on air since 12 February 1965. Even its call letters are local: KXAN, adopted on 15 October 1987, references "Texan". Austin is the number 34 television market in the United States and one of the fastest growing major markets in the country, with a 4 percent year over year increase in TV homes. Being published on the incumbent station's site, in a market adding that many new residents and customers, puts your business in front of people who have just arrived and are choosing their providers now.
In our outlet directory, KXAN carries a Domain Authority of 82 and roughly 2.8 million monthly organic visits. The numbers support the name. When a new Austinite, a relocating family or a local buyer searches your business and finds it featured on kxan.com, the station's sixty years in this market do the convincing for you.
KXAN Investigates: the journalism reputation behind the site
KXAN's name carries a specific kind of weight in Austin because of KXAN Investigates, its reporting unit covering government transparency, consumer protection and public safety. The station produces about 42 hours of locally produced newscasts a week, and KXAN News at 9 has been produced nightly since 28 September 2009. This is a newsroom Austin watches to find out whether institutions are behaving.
That reputation is the credibility a business borrows when its article is published on kxan.com, and this page keeps the two things cleanly separate: the investigative unit's coverage is journalism, earned and unbought, and it is never part of this product. The sponsored article is a labelled placement that sits on the same trusted site. Readers know the difference, the site labels the difference, and the borrow works precisely because the line is respected.
What a sponsored article on kxan.com looks like
You do not have to imagine the format, because it is visible on the site today: article pages on kxan.com carry a "SPONSORED CONTENT" rail, marking sponsored material as sponsored. Your article is a written feature about your business published in that format: your name in the headline, your story in the body, and a link back to your website, on the station's real domain.
The article is reviewed before it goes live. It is labelled as sponsored content, consistent with the standard the site itself displays. And it is placed permanently: the article does not come down when a flight ends, because it is a published page, not an ad slot. We describe the format only as far as it is publicly visible; what this page adds is the route to booking it as a single placement.
Studio 512 versus an article on kxan.com
Most Austin businesses that have "been on KXAN" mean Studio 512, the station's lifestyle show. A Studio 512 appearance is a television moment: the business is featured on air, the owners share it proudly, and then the moment passes. Businesses write those appearances up on their own websites precisely because the appearance itself leaves nothing permanent behind.
An article on kxan.com is the lasting version of that visibility. It is published, so it can be found by anyone searching your name next month or next year. It carries a link to your website. It can be sent in an email, attached to a proposal and added to your homepage. If you want the broadcast moment, Studio 512 is the station's show and the appearance is arranged with the station. If you want the asset, the article is the product, and it is the one this page arranges.
Who a KXAN article fits, and who it does not
This fits businesses selling across Austin and Central Texas that want one strong local proof asset: established local companies, growing firms competing for newcomers' business, and any business whose customer checks credibility online before calling. In a market growing this fast, a kxan.com article is often the first impression a new resident ever gets of a business.
It does not fit businesses outside the market. And it does not fit a company actually shopping for a full multichannel campaign; that is the station's agency style product, bought at a different scale, and we will point that out rather than sell you a single article dressed as a campaign. For businesses in other cities, the same single article route runs on their own stations: our PIX11 guide shows the New York version.
How publishing on kxan.com works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the entire application.
Step 2: Fit confirmation and your quote. We confirm your business and topic fit the outlet, and you receive your individual quote, with the timeline confirmed alongside it.
Step 3: The article. Supply your own draft, or we arrange the writing from your brief. The article is prepared and reviewed before anything publishes.
Step 4: Review and go live. The article passes review and is published on kxan.com.
Step 5: Your live link. You receive the live link, yours to send, post and reuse permanently.
Your protection, stated before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
What decides the price of a KXAN article
There is no public price for a kxan.com article, and no honest comparison with campaign pricing exists, because a campaign and a single article are different products. The article's price is set per placement, by the placement itself, the production involved, the link requirements and the timing. Each placement is therefore quoted individually by email, with no obligation attached to asking.
Our guide to how much a sponsored article costs explains the factor model in full. The promise here: one complete quote for your business and your article, and the refund protection above behind it.
Labelling, links and how long your article stays on kxan.com
The article is labelled as sponsored content, consistent with the labelling kxan.com itself displays on sponsored material. It links to your website, and paid links carry sponsored attributes under paid content rules; a promise of a plain editorial dofollow link from a paid article should tell you everything about the seller making it.
The placement is permanent, with terms confirmed in writing. The honest limits in one paragraph: the article is a labelled placement, not KXAN Investigates coverage, not a newsroom endorsement and not a Studio 512 appearance; and it cannot guarantee rankings, traffic or sales. What it delivers is a permanent, credible article about your business on the website of the station Austin has trusted since 1965.
Start your KXAN article
The campaign wall is not the only way onto KXAN. For a single business that wants a single, permanent article on kxan.com, the route is five steps, and it starts with one email.
Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. Fit confirmation and your individual quote come back by email. Our services page covers the wider picture; the KXAN article starts with that email.
Get your business on KXAN
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How much does a sponsored article on KXAN cost?
There is no public price, because each placement is quoted individually. The factors are the placement, the production, the link requirements and the timing. One email to uzairasad@pressfeature.org returns your exact quote, with no obligation.
Can an Austin business pay to be featured on KXAN?
Yes, as a sponsored article on kxan.com through the route described on this page, without buying a multichannel campaign.
What is the difference between KXAN Studio 512 and an article on kxan.com?
Studio 512 is a lifestyle show appearance on television: seen, shared, and over. The article is a published page on the website that stays live permanently and carries a link to your business.
How long does it take to get published on kxan.com?
The timeline is set by preparation and review, and it is confirmed with your quote before you pay.
Is the article labelled as sponsored content?
Yes. kxan.com visibly labels sponsored content, and the article matches that standard.
Do I get a link to my website?
Yes, the article links to your site. Paid links carry sponsored attributes; the value is the readers sent to you and the credibility of the page the link sits on.
Who writes the article?
You can supply your own draft, or we arrange the writing from your brief. Either way, the article is reviewed before it goes live.
Does the article stay on kxan.com permanently?
It is placed as a permanent article, and the terms are confirmed in writing before you proceed.
Disclosure: PressFeature sells article placements on KXAN, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.