Hampton Roads businesses get featured on WAVY all the time, and they announce it the same way: "catch us on The Hampton Roads Show". The appearance is real. It is also over by lunch. The businesses asking a sharper question want the version that stays: a written article about their business, published on wavy.com, that a customer can find next month and next year. This page is about that article: what it is, how it differs from the show, who it fits in this specific market, and how to publish it.
Show appearance or website article? Start with the right product
An appearance on The Hampton Roads Show and a sponsored article on wavy.com are not the same product, and the difference decides what you own afterwards. The show appearance is a television segment; segments are posted on wavy.com afterwards, under the show's section, as a record of the broadcast. A sponsored article is a written page published on wavy.com in its own right, built to be read, found and linked to. This page arranges the article.
The route is a paid placement arranged through us, on WAVY's own website. It is not a seat on the show, and it is not editorial coverage. If you are comparing paid routes generally before deciding, our guide to which news outlets accept sponsored content explains how they differ.
Ready to get your business on WAVY?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
Why WAVY carries weight in Hampton Roads
WAVY TV 10 is channel 10, the NBC affiliate based in Portsmouth, serving Hampton Roads and Northeast North Carolina. The Norfolk, Portsmouth and Newport News market ranks number 44 in the national market rankings, and WAVY's presence in it runs the full day: WAVY News 10 Today in the morning, then newscasts at noon, 4, 5, 6 and 11 p.m., plus the WAVY+ streaming app carrying the station beyond the broadcast.
In our outlet directory, WAVY carries a Domain Authority of 80 and roughly 2.7 million monthly organic visits. For a Hampton Roads business, the logic is direct: this is the station the region already watches, and an article on its website places your name inside that existing trust instead of trying to build trust from zero.
The market WAVY speaks to: a military and port region
Hampton Roads is not a generic market, and a business here knows its customers are not generic either. The region is one of the largest and most veteran dense television markets in the United States, home to Naval Station Norfolk, Naval Air Station Oceana and Langley Air Force Base, alongside one of the East Coast's great port economies. Service members rotate in, veterans settle, defence families put down roots, and maritime and port trades employ thousands more.
A business serving those customers, in housing, services, retail, trades or anything a military family needs, is publishing where its exact customers already look when it appears on wavy.com. That is a market fact about Hampton Roads, stated as fit rather than as a statistic: if your buyers live in this region's military and port world, this station's audience is your audience.
The Hampton Roads Show: the feature locals already know
The Hampton Roads Show is the station's hour long weekday lifestyle programme at 11 a.m., hosted by Patrice Covington and Chris Reckling, built on community storytelling, cooking, live music and features on local businesses and organisations. It repeats the same day on the market's CW channel, and its segments are posted on wavy.com under the show's section.
It deserves naming honestly: the show is a genuine local institution, and an appearance on it is a good morning's television. But the show is the segment product. Its segments sit on the site as an archive of a broadcast, which is a different thing from an article published on the site itself. This page sells the article, and it will never dress the article up as a show booking or imply the show comes with it.
What a sponsored article on wavy.com looks like
The finished article is a full written page about your business, published on wavy.com in its own right: your name in the headline, your story in the body, and a link to your business website. It is not a write up of a TV segment; it is written and published as an article, on the station's real domain. That domain check matters with any offer: if the page is not on wavy.com, it is not this product.
The article is labelled as paid content, which is standard practice for sponsored placements and part of what keeps the placement legitimate. It is reviewed before it goes live. And it is placed permanently, so the page a customer finds next year is the page you published this year.
Who a WAVY article fits, and who it does not
This fits businesses selling across Hampton Roads and Northeast North Carolina, including the many businesses here that serve the military and veteran community, defence families and the port economy. If your customers are in this region and they check a business before they buy, a permanent article on the region's NBC station's site is built for that check.
It does not fit businesses outside the market with no local customers. And it does not fit anyone who specifically wants a seat on The Hampton Roads Show; that appearance is the station's own television product, arranged with the station, and we will tell you so rather than sell you the neighbouring thing. Businesses in other markets use the same article route on their own stations: our PIX11 guide shows the New York version.
How publishing on wavy.com works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the entire application.
Step 2: Fit confirmation and your quote. We confirm your business and topic fit the outlet, and you receive your individual quote, with the timeline confirmed alongside it.
Step 3: The article. Supply your own draft, or we arrange the writing from your brief. The article is prepared and reviewed before anything publishes.
Step 4: Review and go live. The article passes review and is published on wavy.com.
Step 5: Your live link. You receive the live link, yours to send to customers, add to your site and reuse permanently.
Your protection, stated before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
What decides the price of a WAVY article
There is no public price for a wavy.com article. The price is set per placement, by the placement itself, the production involved, the link requirements and the timing, so each article is quoted individually by email, with no obligation attached to asking.
Our guide to how much a sponsored article costs explains the factor model in full. The promise on this page: one complete quote for your business and your article, with the refund protection above standing behind it.
Labelling, links and how long your article stays on wavy.com
The article is labelled as paid content, as standard practice. It links to your business website, and paid links carry sponsored attributes under paid content rules; a promised plain editorial dofollow link from a paid article is a sign the seller is misdescribing the product.
The placement is permanent, with terms confirmed in writing. The honest limits in one paragraph: the article is not editorial coverage, not a newsroom endorsement and not a Hampton Roads Show appearance, and it cannot guarantee rankings, traffic or sales. What it delivers is a permanent, credible article about your business on wavy.com, the site of the station Hampton Roads watches all day.
Start your WAVY article
A show appearance gives your business a morning. A published article gives it a permanent page on the station's website. If the permanent version is what you came looking for, it starts with one email.
Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. Fit confirmation and your individual quote come back by email. Our services page covers the wider picture; the WAVY article starts with that email.
Get your business on WAVY TV 10
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How much does a sponsored article on WAVY cost?
There is no public price, because each placement is quoted individually. The factors are the placement, the production, the link requirements and the timing. One email to uzairasad@pressfeature.org returns your exact quote, with no obligation.
Can a Hampton Roads business pay to be featured on WAVY?
Yes, as a published article on wavy.com through the route described on this page. It is a labelled paid placement, separate from editorial coverage.
Is a Hampton Roads Show feature the same as an article on wavy.com?
No. The show is a television appearance whose segments are posted online afterwards. The article is a written page published on the site itself, permanent and linkable in its own right.
How long does it take to publish an article on wavy.com?
The timeline is set by preparation and review, and it is confirmed with your quote before you pay.
Is the article labelled as sponsored?
Yes. Paid content is labelled, as standard practice. The labelling is part of what makes the placement legitimate and durable.
Will it link to my business website?
Yes, the article links to your site. Paid links carry sponsored attributes; the value is the readers sent to you and the credibility of the page the link sits on.
Who writes the article?
You can supply your own draft, or we arrange the writing from your brief. Either way, the article is reviewed before it goes live.
How long does the article stay on wavy.com?
It is placed as a permanent article, and the terms are confirmed in writing before you proceed.
Disclosure: PressFeature sells article placements on WAVY TV 10, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.