In North Central West Virginia, everybody checks the same place. When a customer in Clarksburg, Fairmont or Morgantown wants to know whether a business is the real thing, they open the 12 News site they have watched their whole lives. There is no crowded shelf of local media here; there is one name. This page is about putting your business on it: how a published article on wboy.com works, what the finished thing looks like, what decides its price, and the one email that starts it.
The short answer: yes, a local business can get featured on WBOY
Yes. A local business can be published on wboy.com through a paid article placement, arranged through us at PressFeature. This is not pitching a story to the 12 News newsroom, and it is not the station's half-off deals page, which is a different product entirely. It is a separate, legitimate route: a sponsored article about your business that runs on wboy.com, labelled as paid content, reviewed by the outlet before it goes live, and permanent once published.
You do not need a publicist, a news hook or an inside contact. You need a business worth writing about and one email. The rest of this page gives you the whole picture, so the decision rests on facts, not on a pitch.
Ready to get your business on WBOY?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on the only local TV news site that matters here
Picture the finished thing. A live article page on wboy.com carries your business name in the headline and your story in the text: what you do, why your neighbours trust you, and how to reach you. It sits on the same site, under the same 12 News name, that your customers check for weather, school closings and Mountaineers scores.
Then the article starts working. You share the link with the customer who is deciding between you and the outfit one town over. You add WBOY to the "As Featured On" row on your own website, and every visitor understands instantly that the region's own television station published a story about your business. In a market this size, that badge is not diluted by a dozen competing outlets; it lands with full local recognition, because there is exactly one name everyone here knows.
Why WBOY carries weight in North Central West Virginia
WBOY signed on 17 November 1957, licensed to Clarksburg, and it has been the region's news habit ever since. It serves North Central West Virginia as the NBC station on its main channel and the ABC station on its second, a two-network presence that is unusual in a market this size and puts its news brand in front of the region all day. On air it identifies as Clarksburg-Fairmont-Morgantown, with studios on West Pike Street in downtown Clarksburg and a news bureau in Morgantown.
The station's coverage leans into what the region cares about, including heavy sports coverage of West Virginia University and Storm Tracker 12 weather. The figures sit under that habit: in our outlet directory, wboy.com carries a Domain Authority of 65 and roughly 707,000 monthly organic visits. For a market of this size, that is a concentrated audience of the exact people a local business needs.
What a sponsored article on wboy.com actually looks like
Precision first, because vague offers fall apart on it. The article is a full page on wboy.com itself. It is labelled as paid content, and that labelling is not a weakness; it is what makes the placement legitimate and durable. The outlet reviews the article before it is published. Once live, the placement is permanent; it does not expire with a programme schedule or a promotions calendar.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone promising you a plain editorial dofollow link from a paid placement is describing something that does not exist.
Labelled local-business content is already a familiar sight around this station. WBOY visibly runs sponsor-backed features, including its Remarkable Women strand presented by a local realty sponsor and restaurant road-trip features, so this audience is used to seeing local businesses presented openly with a sponsor's name attached. The article is the permanent, written form of that same idea.
A small market is exactly where a news badge works hardest
Businesses in bigger cities sometimes ask whether a market like this one is too small for a news placement to matter. The honest answer is the opposite. In a large metro, your article competes with hundreds of media names for a customer's attention. Here, the region checks the same few sources, and one of them is wboy.com.
That concentration is the value. A permanent article on the TV news site is seen by the exact people your business serves, and your competitors here are not doing it, because nobody has been selling it. No volume promises are needed; the case is recognition. When the whole region knows the name on your "As Featured On" row, the badge does its work every single day. Our guide to which news outlets accept sponsored content shows how this compares with routes in other markets.
Who a WBOY article is right for, and who should skip it
This placement fits businesses whose customers live and buy in North Central West Virginia: Clarksburg and Bridgeport firms, Fairmont services, and Morgantown businesses serving the university economy included. If your customer's first move is to check you on the station everyone here watches, this is the placement that passes that check.
It does not fit a business with no customers in the region. If nobody who matters to you opens wboy.com, spend the money where your customers actually are. We would rather tell you that now than sell you the wrong placement.
How publishing on WBOY works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. No form, no account, no retainer.
Step 2: Fit confirmation and your quote. We confirm your business and topic fit the outlet, and you receive your individual quote for this placement.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. The outlet reviews the article. Once approved, it is published on wboy.com, fast once the review is complete.
Step 5: Your live link. You receive the live link to your article, yours to share with customers and add to your site from that day on.
Your protection is stated plainly because it is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
What decides the price, the honest limits, and how to start
There is no public price for a WBOY article. Broadcast advertising on the station is the station's own sales business, with its own rate discussions; the website article is priced per placement, on the factors that actually differ between businesses: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. Our guide to how much a sponsored article costs explains that factor model in full, and one email returns your exact figure with no obligation.
The limits, plainly. The article is paid content and is labelled as such; it is not editorial coverage and not the 12 News newsroom endorsing your business. No one can guarantee rankings, traffic or sales from a placement like this. What it does is put a credible, permanent page about your business on the one news site this region trusts.
If WBOY is the name your customers know, the next step is a single email. Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. Our services page covers the wider picture of what we do, but the WBOY article itself begins with that email.
Get your business on WBOY
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
Can I buy an article on wboy.com?
Yes, as a paid, labelled placement arranged through us. The outlet reviews the article before it is published, and the placement is permanent once live.
How much does it cost to advertise on WBOY?
Broadcast advertising is the station's own sales business. For the website article there is no public price, because each placement is quoted individually by email on scope, production, placement specifics and timing.
Does WBOY accept sponsored content?
Yes, in the form of clearly labelled paid content on wboy.com, reviewed before publishing. Sponsor-backed feature strands already run around the station.
How do I get my business featured on WBOY 12 News?
Email us with your business and story. We confirm fit, quote individually, place the article after review, and send you the live link.
Can a local business publish a guest post on wboy.com?
There is no open guest post programme. The working route is the paid placement arranged through us.
Is sponsored content on WBOY labelled?
Yes, it runs as labelled paid content. That labelling is what keeps the placement legitimate and durable.
Do paid articles on wboy.com link to my business?
Yes. Links carry sponsored attributes under paid content rules, not a plain editorial dofollow.
How long does a sponsored article stay on wboy.com?
The placement is permanent. It does not expire with a programme schedule, and if it does not go live you receive a full refund in writing.
Disclosure: PressFeature sells article placements on WBOY, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.