You want your business featured on WBRE, on 2822news.com, the site of 28/22 News in Northeastern Pennsylvania. This market's search results mix together three different things that all look like "being featured", and confusing them costs businesses money. This page sorts them out and gives you the complete answer: which product is which, what the real featured article looks like, what decides its price, and the one email that starts it.
The short answer: yes, a NEPA business can get featured on WBRE
Yes. A Northeastern Pennsylvania business can be featured on WBRE through a paid article placement on 2822news.com. But three different things get confused in this market, so let us name them now. This article is not a booking on PA live!, the station's afternoon lifestyle show. It is not a press release submitted to a wire feed. And it is not pitching a story to the newsroom. It is a separate, legitimate route: a written article about your business, labelled as paid content, reviewed by the outlet before it goes live, and permanent once published.
We arrange placements like this for businesses, which means the route is already defined. You do not need a publicist or a media contact. You need a business worth writing about and one email to us. The rest of this page explains each product honestly, because in this market the distinctions are the whole decision.
Ready to get your business on WBRE?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on 28/22 News
Picture the finished thing, because that is what you are buying. A live article page on 2822news.com carries your business name in the headline and your story in the text: what you do, why valley customers choose you, and where to find you. It sits on the site Wilkes-Barre, Scranton and the surrounding towns check for news and weather.
Then the article starts working for you. You send the link to the customer comparing you with a competitor two exits away. You put it in the proposal that needs one more proof point. You add WBRE to the "As Featured On" row on your own website, and every visitor understands in one second that 28/22 News published a story about your business. That moment of recognition is the product. Everything else on this page is how it is made, what it is not, and how to start.
Why WBRE carries weight in Northeastern Pennsylvania
WBRE signed on New Year's Day 1953, the first television station in Northeastern Pennsylvania, and it is the market's NBC station. Through WBRE and its sister station, branded together as 28/22 News, the newsroom delivers 53 hours of local news every week, a depth figure taken from the site's own about page. The studios are on South Franklin Street in downtown Wilkes-Barre, with a news bureau and sales office in downtown Scranton. This is a two city newsroom rooted in both ends of the market it serves.
The numbers sit underneath that position, stated plainly. In our outlet directory, 2822news.com carries a Domain Authority of 70 and roughly 188,500 monthly organic visits for the shared site. The real reason WBRE works is the one those figures support: for the Wyoming Valley and the Scranton area, this is the news name households have trusted for more than seventy years.
What a sponsored article on 2822news.com actually looks like
The article is a full page on 2822news.com itself. It is labelled as paid content, and that labelling is what makes the placement legitimate and durable. The outlet reviews the article before it is published, so what goes live has passed the outlet's own check. Once live, the placement is permanent. It does not rotate away when a schedule changes.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone promising you a plain editorial dofollow link from a paid placement is describing something that does not exist.
You can see the shape of a business feature on this site. Write-ups connected to PA live! include local brands demonstrating their products in the show kitchen, a local sauce founder among them. That is what a business feature looks like here in written form: a named local business, its story told properly, on the region's news site.
A press-release wire feed is not a featured article
This section is the sharpest local fact on this page, and it can save you from buying the wrong product. 2822news.com carries a syndicated press release wire feed under its business section. Those items are wire copy: releases distributed in bulk to many sites at once, appearing on this domain alongside everything else the wire sends. They are not written features about your business, they are not selected by the local newsroom, and they are gone from attention within days.
A featured article is a different object. It is a written page about your business specifically, published on the site, permanent, carrying your link, and labelled honestly as paid content. The two products appear on the same domain, which is exactly why buyers confuse them. If what you want is your business featured, the wire feed is not it, however cheap it looks. Our guide to which news outlets accept sponsored content explains how placement routes differ across outlets, so you can compare with clear eyes.
PA live! is a TV show. This is a website article
The other confusion is PA live!, described by the site as the region's only live afternoon lifestyle programme, broadcasting live on weekday afternoons from the downtown Wilkes-Barre studios since 2011. An appearance there is a broadcast arrangement: it airs once, and then it is over except as a clip.
The article is the permanent, searchable, sendable version of being featured. It stays live on 2822news.com, it can be found by customers who search for you, and it carries your link. If you want the feature to keep working after the broadcast day ends, the article is the product. This page sells the article.
Who a WBRE article is right for, and who should skip it
This placement fits Northeastern Pennsylvania businesses across Wilkes-Barre, Scranton and the valley towns between them: local firms, professional services, retailers, restaurants and trades whose customers live in this market and check its news. It is especially strong for businesses that sell on trust, where the customer researches before they buy.
It does not fit a business with no NEPA customers. And it does not fit a buyer whose whole goal is wire distribution, because that is a different, cheaper and weaker product, sold elsewhere, and this page will not dress it up as a feature.
How publishing works, what decides the price, and how to start
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. No form, no account, no retainer.
Step 2: Fit confirmation and your quote. We confirm that your business and topic fit the outlet, and you receive your individual quote.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. The outlet reviews the article. Once approved, it is published on 2822news.com.
Step 5: Your live link. You receive the live link to your article, yours to send to customers and add to your site from that day on.
Your protection is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
There is no public price for a WBRE article, and this page is not hiding one. The price is set per placement because the factors differ every time: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. Every placement is quoted individually, by email, with no obligation. Our guide to how much a sponsored article costs explains the factor model in full, and our services page covers the wider picture of what we arrange.
The limits, plainly. The article is paid content and is labelled as such. It is not editorial coverage and it is not the newsroom endorsing your business. No one can guarantee rankings, traffic or sales from a placement like this. What it does, permanently, is put a written feature about your business on the site Northeastern Pennsylvania reads, which is a different thing from a wire release and a longer lasting thing than a television segment. If that is what you want, write to uzairasad@pressfeature.org with your business name, your website and your story. That email is how a WBRE article begins.
Get your business on WBRE
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How can my business get featured on WBRE?
Email us with your business and your story. We confirm fit, quote individually, place a labelled article on 2822news.com after the outlet's review, and send you the live link.
How much does a WBRE sponsored article cost?
There is no public price, because each placement is quoted individually. The factors are the article's scope, whether you supply it or we arrange the writing, the placement specifics and timing. One email returns your exact quote, with no obligation.
How do I get on PA live! on WBRE?
PA live! is the region's live afternoon lifestyle show, and appearances on it are broadcast arrangements. The permanent written route is an article on 2822news.com, which is what we arrange.
Does WBRE publish sponsored articles on 2822news.com?
Yes, in the form of clearly labelled paid content, reviewed by the outlet before publishing and permanent once live.
How do Wilkes-Barre businesses get featured on 28/22 News?
Earned features are the newsroom's choice. The bookable written route is the article placement arranged through us, open to Scranton and valley businesses in the same market.
Who do I contact at WBRE about a paid feature?
For the article, you contact us. We handle the placement, and you deal with one email address throughout.
How long does a sponsored article stay on 2822news.com?
The placement is permanent. It does not rotate off like wire copy, and if it does not go live you receive a full refund in writing.
What is the difference between a press release and a featured article on 2822news.com?
A press release on the site is syndicated wire copy, distributed in bulk. A featured article is a written page about your business specifically, published permanently with your link, and labelled as paid content.
Disclosure: PressFeature sells article placements on WBRE, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.