You are here because you want one specific thing: your business published on NBC4 in Columbus. Not on a blog, not on a directory listing, on nbc4i.com, the site of the station Columbus has watched since 1949. This page gives you the complete answer: whether it is possible, what you actually get, how the publishing works step by step, what decides the price, and the one email that starts it. By the end, there should be no question left in your mind, only a decision.
The short answer: yes, a business can buy an article on NBC4
Yes. A business can be published on NBC4 through a paid article placement on nbc4i.com. This is not pitching a story to an NBC4 reporter and hoping it survives the morning meeting, and it is not buying a television commercial. It is a separate, legitimate route: a sponsored article that runs on nbc4i.com, written about your business, reviewed before it goes live, and permanent once published.
Arranging that placement is what we do. You do not need a media contact, a news hook, or a publicist. You need a business worth writing about and one email to us. The rest of this page explains exactly what happens after that email, because a decision like this should rest on the full picture, not on a sales pitch. If you want to compare how different outlets handle paid placements first, our guide to which news outlets accept sponsored content lays out the landscape honestly.
Ready to get your business on NBC4?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business in an NBC4 headline
Picture the finished thing, because that is what you are buying. A live article page on nbc4i.com carries your business name in the headline and your story in the text: what you do, why you are good at it, and where people in Columbus and central Ohio can find you. It sits on the same site, under the same name, that your customers check for news, weather and Buckeyes coverage every day.
Then the article starts working for you in ways an ad never does. You send the link to the customer who is deciding between you and a competitor. You put it in the proposal that needs one more proof point. You add NBC4 to the "As Featured On" row on your own homepage, and every visitor who sees it understands in one second that Columbus' own station published a story about your business. That moment of recognition is the product. Everything else on this page is how it is made, what decides its price, and how to start.
Why NBC4 carries weight in Columbus
NBC4 is Columbus' first television station. It signed on April 3, 1949, and it has been the city's NBC station ever since. This is the station that brought Columbus its first colour broadcasts and carried Ohio State's first televised home football game. It still broadcasts 49 hours of locally produced newscasts a week, from studios on Olentangy River Road by the Ohio State campus, where its broadcasts have originated since 1949. When a Columbus household wants to know what is happening in Columbus, this is one of the names it has trusted for three quarters of a century.
The site's weight shows in the numbers too. In our outlet directory, NBC4 carries a Domain Authority of 79 and roughly 1.8 million monthly organic visits. Those figures matter as supporting proof, but the real reason NBC4 works is simpler: it is the capital city's own station, with capital city trust. A national mention says you exist. An NBC4 article says you belong to Columbus, published by the station Columbus chose this morning.
What a sponsored article on nbc4i.com actually looks like
Let us be precise about the product, because precision is where vague offers fall apart.
The article is a full page on nbc4i.com itself. Note the domain carefully, because it is the first scam test: the real site is nbc4i.com, and a placement offered on any lookalike address is not this product. The real article lives on the real site.
It is labelled as paid content. That labelling is not a weakness in the product; it is what makes the placement legitimate and durable. The article is reviewed before it is published, so what goes live has passed a check. Once live, the placement is permanent. It does not disappear when a campaign ends, because there is no campaign window attached to it.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone who promises you a plain editorial dofollow link from a paid NBC4 placement is describing something that does not exist. What you get is more valuable than a link trick: a permanent, credible page about your business on a site with real authority, sending real readers to you.
One separation matters. This is a website article. It is not a television commercial, and it is not sold as one. If what you want is a permanent written feature that people can find, read and share, this is it.
Who an NBC4 article is right for, and who should skip it
This placement fits Columbus and central Ohio businesses whose customers live in the capital region: home services, clinics, law firms, retailers, restaurants, and any company that sells on trust in a city where everyone checks everyone. It is especially strong for businesses whose customers research before they buy, because the article is standing there, on the station's own site, at the exact moment of research.
It does not fit a business with no Columbus connection and no use for a Columbus credibility badge. If your customers are all in another state and an NBC4 article would never be seen by anyone who matters to you, spend the money on the outlet your customers actually read. We would rather tell you that now than sell you the wrong placement. If your buyers are businesses rather than consumers, the New York Business Journal guide shows the B2B version of this play in the country's biggest market; if a national stage is the better fit, the CNN guide explains that route.
How publishing on NBC4 works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. There is no form, no account to create, no retainer to sign.
Step 2: Fit confirmation and your quote. We confirm that your business and your topic fit the outlet, and you receive your individual quote for this outlet. What decides that quote is covered in the next section.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft is reviewed before anything is published.
Step 4: Review and go live. Once the article is approved, it is published on nbc4i.com.
Step 5: Your live link. You receive the live NBC4 link to your article. It is yours to send to customers, add to your site, and use in every proposal from that day on.
Your protection is stated plainly, because it is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing. There is no version of this where you pay and end up with nothing.
What decides the price of an NBC4 article
There is no public price for an NBC4 article, and this page is not hiding one to force you into a call. The price is set per placement because the deciding factors differ for every business: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. A rate card cannot price your article honestly, so every placement is quoted individually, by email, with no obligation to proceed.
That is also why the honest answer to "how much" is one email long. Our guide to how much a sponsored article costs explains the factor model in full. What we can promise here: the quote you receive is the whole price, and the refund protection above stands behind it.
What an NBC4 article will not do
Three limits, stated the way we would want them stated to us. First, the article is paid content and is labelled as such; it is not editorial coverage and it is not the NBC4 newsroom endorsing your business. Second, no one can guarantee you search rankings, a traffic figure, or sales from a placement like this, and anyone who promises those numbers for a station article is selling you something that does not exist. Third, the article does one job and does it permanently: it puts a credible, findable page about your business on the station Columbus has watched since 1949. Businesses buy it for credibility that compounds, not for overnight miracles.
How to start
Everything you need to decide is on this page. If NBC4 is the outlet your customers trust, and you want your business published on it, the next step is a single email. Even the station's call letters were chosen to match CMH, Columbus' airport code. Reaching us is just as direct.
Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. You will get a fit confirmation and your individual quote back. When you are ready to see the wider picture of what we do, our services page covers it, but the email is how an NBC4 article actually begins.
Get your business on NBC4
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
Can I buy an article on NBC4 Columbus?
Yes. The paid placement route on nbc4i.com exists separately from editorial news coverage, and arranging it is what we do. You are not pitching reporters; you are booking a reviewed, labelled, permanent article.
How much does it cost to get featured on NBC4?
There is no public price, because each placement is quoted individually. The factors are the article's scope, whether you supply it or we arrange the writing, the placement specifics and timing. One email to uzairasad@pressfeature.org returns your exact quote, with no obligation.
How do I get my business on NBC4 in Columbus?
Email us with your business name, your website, and what the article should be about. We confirm fit, send your quote, handle the article and its review, and send you the live link when it publishes.
Does WCMH accept sponsored articles on nbc4i.com?
The website article is a paid placement arranged through us and labelled as paid content. It is not awarded editorially, and it is separate from the station's news coverage.
Will an article on nbc4i.com link to my website?
Yes, the article links to your site. The link carries sponsored attributes under paid content rules, so it is not a plain editorial dofollow link. Its value is the readers it sends you and the credibility of where it sits.
How long does it take to get published on NBC4?
The timeline is set by the article and review steps, and your confirmed timeline comes with your quote, before you pay anything.
Can a small business in Columbus get featured on NBC4?
Yes, if your customers are in Columbus and central Ohio. That capital region fit is exactly who this placement is built for.
Is a paid article on NBC4 labelled as sponsored?
Yes. It runs as clearly labelled paid content. That labelling is part of what makes the placement legitimate, and it protects the article's permanence.
Disclosure: PressFeature sells article placements on NBC4, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.