You want your business published on WHO 13, on who13.com, the Des Moines news site Iowa opens every day. This page gives you the complete answer: whether it is possible, what you actually get, how a website article differs from the station's television segments, what decides the price, and the one email that starts it. No question should be left in your mind by the end, only a decision.
The short answer: yes, an Iowa business can get featured on WHO 13
Yes. An Iowa business can be featured on WHO 13 through a paid article placement on who13.com. This is not booking a segment on the station's lifestyle show, and it is not pitching a story to the WHO 13 newsroom. It is a separate, legitimate route: a written article about your business, published on who13.com, reviewed by the outlet before it goes live, labelled as paid content, and permanent once published.
We arrange placements on WHO 13 for businesses like yours, which means the route is already open. You do not need a media contact or a show producer's ear. You need a business worth writing about and one email to us. The rest of this page explains exactly what happens after that email.
Ready to get your business on WHO 13?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on Iowa's biggest local news voice
Picture the finished thing, because that is what you are buying. A live article page on who13.com carries your business name in the headline and your story in the text: what you do, why you are good at it, and where Iowa customers can find you. It sits on the same site, under the same WHO 13 name, that your customers open for news, weather and sports.
Then the link starts working for you: you send it to the customer deciding between you and a competitor, and you add WHO 13 to the "As Featured On" row on your own homepage, where every visitor understands in one second that Iowa's leading local newsroom published a story about your business. That moment of recognition is the product.
Why WHO 13 carries weight in Iowa
WHO 13 signed on 25 April 1954 and has been Des Moines' NBC station for its entire life. It broadcasts 36 hours of locally produced news each week, the largest local news output of any station in Des Moines and in Iowa, from Today in Iowa in the mornings to the Sunday night sports institution SoundOFF, on air since January 1997 and past its 1,000th episode. This is a newsroom that keeps building: in January 2026 it launched a 9 p.m. newscast on its app and website, a digital first expansion of the same local journalism.
In our outlet directory, WHO 13 carries a Domain Authority of 74 and roughly 1 million monthly organic visits. But the real reason a WHO 13 article works is simpler: in Iowa, this is the local news voice. An article on who13.com says your business belongs in this state.
What a sponsored article on who13.com actually looks like
Let us be precise about the product, because precision is where vague offers fall apart. The article is a full page on who13.com itself. Check the domain whenever anyone offers you a WHO 13 placement: a page on any other site is not this product.
The article is labelled as paid content. That labelling is not a weakness; it is what makes the placement legitimate and durable. The outlet reviews the article before it is published, so what goes live has passed the station's own check. Once live, the placement is permanent. It does not end when a broadcast ends, because no broadcast is attached to it.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone who promises you a plain editorial dofollow link from a paid WHO 13 placement is describing something that does not exist. What you get is a permanent, credible page about your business on the site Iowa trusts, in a digital environment the station itself keeps investing in.
Hello Iowa is a TV segment. This is a website article
Most "featured on WHO 13" stories are about Hello Iowa, the station's live weekday lifestyle show. Businesses appear on it in sponsored segments, and those segments are a real broadcast product, sold through the station's own channels on its own terms. A segment is also, by nature, temporary: it airs, it is enjoyed, and it ends with the show. It cannot be searched for next month or linked in a proposal.
The website article is a different product with a different shape. It is written, published on who13.com, permanent, searchable and linkable for as long as your business needs it. The distinction is the deliverable, and it is the whole point of this page: we arrange the article. We do not book television segments, and if a segment is what you want, the station's own sales channels are where that conversation belongs. If you want to compare placement routes more widely, our guide to which news outlets accept sponsored content explains the landscape honestly.
Who a WHO 13 article is right for, and who should skip it
This placement fits Iowa businesses whose customers are in the Des Moines metro and across the state: agriculture adjacent companies, home services, healthcare providers, retailers, and any brand that sells on trust in this market. It is especially strong when your customer looks you up before buying, because WHO 13 is the name they already know.
It does not fit a business with no Iowa customers and no use for an Iowa credibility badge. If a WHO 13 article would never be seen by anyone who matters to you, spend the money on the outlet your customers actually read. We would rather tell you that now than sell you the wrong placement, because the right reader saying no builds more trust than the wrong reader saying yes.
How publishing on WHO 13 works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. There is no form, no account to create, no retainer to sign.
Step 2: Fit confirmation and your quote. We confirm that your business and your topic fit the outlet, and you receive your individual quote for this outlet. What decides that quote is covered in the final section.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. The outlet reviews the article. Once it is approved, it is published on who13.com, fast once the review is complete, with the exact timeline confirmed in your quote.
Step 5: Your live link. You receive the live link to your article. It is yours to send to customers, add to your site, and use in every proposal from that day on.
Your protection is stated plainly, because it is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing. There is no version of this where you pay and end up with nothing.
What decides the price, the honest limits, and how to start
There is no public price for a WHO 13 website article. The price is set per placement because the deciding factors differ for every business: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. So every placement is quoted individually, by email, with no obligation to proceed. Our guide to how much a sponsored article costs explains the factor model in full.
The limits, stated plainly. The article is paid content and is labelled as such; it is not editorial coverage and it is not the WHO 13 newsroom endorsing your business. No one can guarantee you search rankings, a traffic figure, or sales from a placement like this. What it does, permanently, is put a credible, findable page about your business on the news site Iowa trusts.
If WHO 13 is the outlet your customers trust, the next step is a single email. Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. You will get a fit confirmation and your individual quote back. If a national scale station fits better, the PIX11 guide explains that route.
Get your business on WHO 13
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How much does a Hello Iowa segment cost?
Hello Iowa segments are the station's own broadcast product, sold through its own channels on its own terms, and they are not what this page sells. The website article is a separate product, quoted individually by email, and no segment figure applies to it.
Can I buy an article on who13.com?
Yes, as a paid, labelled placement arranged through us. The outlet reviews the article before it is published, and the placement is permanent once live.
How do I get my business featured on WHO 13?
Email us with your business and the story you want told. We confirm fit, quote individually, place the article after the outlet's review, and send you the live link.
Does WHO 13 accept sponsored content?
Yes, in the form of clearly labelled paid content on its website, reviewed before publishing. Its lifestyle shows also carry sponsored segments, which are a separate broadcast product sold by the station.
Can an Iowa business publish a guest post on who13.com?
There is no open guest post programme to submit to. The working route is the paid placement arranged through us.
Is sponsored content on WHO 13 labelled?
Yes, labelled paid content. The labelling is what keeps the placement legitimate and durable.
Do paid articles on who13.com link to my website?
Yes, the article links to your site. The link carries sponsored attributes under paid content rules, not a plain editorial dofollow link.
How long does a sponsored article stay on who13.com?
The placement is permanent, unlike a segment that ends with the broadcast. And if the article does not go live, you receive a full refund, in writing.
Disclosure: PressFeature sells article placements on WHO 13, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.