You want one specific thing: your business published on WIVB, on wivb.com, the News 4 site Buffalo checks every day. This page gives you the complete answer: whether it is possible, what you actually get, how publishing works step by step, what decides the price, and the one email that starts it. By the end, no question should be left in your mind, only a decision.
The short answer: yes, a business can get featured on WIVB
Yes. A business can be featured on WIVB through a paid article placement on wivb.com. This is not pitching a story to News 4 journalists and hoping someone picks it up, and it is not buying a television segment. It is a separate, legitimate route: a sponsored article about your business that runs on wivb.com, reviewed by the outlet before it goes live, and permanent once published.
We arrange placements on WIVB for businesses like yours, which means the route is already open. You do not need a PR firm, a media contact, or a news hook. You need a business worth writing about and one email to us. The rest of this page explains exactly what happens after that email. If you want to compare how different outlets handle paid placements first, our guide to which news outlets accept sponsored content lays out the landscape honestly.
Ready to get your business on WIVB?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business in a News 4 headline
Picture the finished thing, because that is what you are buying. A live article page on wivb.com carries your business name in the headline and your story in the text: what you do, why you are good at it, and where Western New Yorkers can find you. It sits on the same site, under the same News 4 name, that your customers open for news, weather and Bills coverage.
Then the link starts working for you: you send it to the customer deciding between you and a competitor, and you add WIVB to the "As Featured On" row on your own homepage, where every visitor understands in one second that Buffalo's own news station published a story about your business. That moment of recognition is the product.
Why WIVB carries weight in Western New York
WIVB is where Buffalo television began. The station signed on 14 May 1948 as WBEN-TV, the first television station in the city, and it has been a fixture of Western New York life ever since. Branded News 4, it is Buffalo's CBS station, producing 37 hours of local news each week, from the Wake Up! morning show that has aired seven days a week since 1994 to the newscasts carrying Buffalo Bills football into local homes.
In our outlet directory, WIVB carries a Domain Authority of 78 and roughly 1.3 million monthly organic visits. But the real reason a WIVB article works is simpler than any figure: it is the local name with local trust. A national mention says you exist. A WIVB article says you belong to Buffalo.
What a sponsored article on wivb.com actually looks like
Let us be precise about the product, because precision is where fake offers fall apart. The article is a full page on wivb.com itself. Check the domain whenever anyone offers you a WIVB placement: a page on any other site, however similar the name sounds, is not this product.
The article is labelled as paid content. That labelling is not a weakness; it is what makes the placement legitimate and durable. The outlet reviews the article before it is published, so what goes live has passed WIVB's own check. Once live, the placement is permanent. It does not disappear when a campaign ends, because no campaign window is attached to it.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone who promises you a plain editorial dofollow link from a paid WIVB placement is describing something that does not exist. What you get is more valuable: a permanent, credible page about your business on the station site your market trusts, sitting alongside the local feature culture Buffalo viewers know from programmes like Daytime Buffalo and the Call 4 Action consumer team.
A website article is not a TV segment
This distinction matters in Buffalo, because so many "featured on WIVB" stories are about television. An on-air feature, a morning-show appearance or a lifestyle segment is a broadcast product: it airs, it is seen, and it is gone. You cannot send it to a customer next month, and it does not sit anywhere a searcher can find it.
A website article is the opposite shape. It is a permanent page on wivb.com that stays findable, linkable and sendable for as long as your business needs it. This page sells the article. If what you want is broadcast, that is a different product bought a different way, and we will tell you so plainly rather than sell you the wrong thing.
Who a WIVB article is right for, and who should skip it
This placement fits businesses whose customers live, work or buy in the Buffalo metro and the Niagara region: local and regional companies that want the market's own news name behind them, and brands from elsewhere that want a credible Buffalo feature in their proof set. It is especially strong for businesses that sell on trust: services people research before they buy, companies pitching bigger clients, anyone whose customer looks them up before signing.
It does not fit a business with no Western New York connection and no use for a Buffalo credibility badge. If your customers are all in another region and a Buffalo article would never be seen by anyone who matters to you, spend the money on the outlet your customers actually read. We would rather tell you that now than sell you the wrong placement.
How publishing on WIVB works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. There is no form, no account to create, no retainer to sign.
Step 2: Fit confirmation and your quote. We confirm that your business and your topic fit the outlet, and you receive your individual quote for this outlet. What decides that quote is covered in the final section.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. The outlet reviews the article. Once it is approved, it is published on wivb.com, fast once the review is complete, with the exact timeline confirmed in your quote.
Step 5: Your live link. You receive the live link to your article. It is yours to send to customers, add to your site, and use in every proposal from that day on.
Your protection is stated plainly, because it is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing. There is no version of this where you pay and end up with nothing.
What decides the price, the honest limits, and how to start
There is no public price for a WIVB article, and this page is not hiding one to force you into a call. The price is set per placement because the deciding factors differ for every business: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. So every placement is quoted individually, by email, with no obligation to proceed. Our guide to how much a sponsored article costs explains the factor model in full.
The limits, stated the way we would want them stated to us. The article is paid content and is labelled as such; it is not editorial coverage and it is not the News 4 newsroom endorsing your business. No one can guarantee you search rankings, a traffic figure, or sales from a placement like this, and anyone who promises those numbers is selling something that does not exist. What the article does, permanently, is put a credible, findable page about your business on the news site Buffalo trusts.
If WIVB is the outlet your customers trust, the next step is a single email. Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. You will get a fit confirmation and your individual quote back. If you want a bigger stage instead, the PIX11 guide explains the New York flagship route.
Get your business on WIVB
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
Can a business buy an article on WIVB?
Yes. The paid placement route on wivb.com exists separately from editorial news coverage, and we arrange it for businesses. You are not pitching journalists; you are booking a reviewed, labelled, permanent article.
How much does it cost to get featured on WIVB?
There is no public price, because each placement is quoted individually. The factors are the article's scope, whether you supply it or we arrange the writing, the placement specifics and timing. One email to uzairasad@pressfeature.org returns your exact quote, with no obligation.
Does WIVB accept sponsored content?
Yes, as clearly labelled paid content on its website, under the outlet's review before anything is published.
Can I publish a guest post on wivb.com?
Not by submitting to an open guest post programme, because there is not one. The working route is a paid placement arranged through us.
Will a paid article on WIVB be labelled as sponsored?
Yes. It runs as clearly labelled paid content. That labelling is part of what makes the placement legitimate and durable.
Do sponsored articles on WIVB include a link to my website?
Yes, the article links to your site. The link carries sponsored attributes under paid content rules, so it is not a plain editorial dofollow link. Its value is the readers it sends you and the credibility of where it sits.
How long does a sponsored article stay live on wivb.com?
The placement is permanent. It does not expire at the end of a campaign window or a broadcast schedule.
How do I get my business on WIVB News 4?
Email us with your business and the story you want told. We confirm fit, quote individually, handle the placement after the outlet's review, and send you the live link, with a full refund in writing if it does not go live.
Disclosure: PressFeature sells article placements on WIVB, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.