You want your business featured on CBS 17, on cbs17.com, in Raleigh-Durham. You may even be searching under the station's older name, WNCN, because that is what you knew it as for years. Same station, same site, and this page serves you under either name. It gives you the complete answer: whether a Triangle business can buy a feature on CBS 17, what the finished article looks like, label included and visible in public, what decides the price, and the one email that starts it.
The short answer: yes, a Triangle business can get featured on CBS 17
Yes. A Raleigh-Durham business can be featured on CBS 17 through a paid article placement on cbs17.com. First, the naming, so nothing confuses you later: the station broadcast for years as WNCN, and its news has been branded CBS 17 since 2018. One station, one website, two names in circulation. The paid route is the same under either name: a sponsored article about your business, labelled as paid content, reviewed by the outlet before it goes live, and permanent once published. It is not pitching a story to the newsroom and hoping for coverage.
We arrange placements like this for businesses, which means the route is already defined. You do not need a publicist, a media contact, or a news hook. You need a business worth writing about and one email to us. The rest of this page explains exactly what happens next, because a decision like this should rest on the full picture, not on a pitch.
Ready to get your business on CBS 17?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on cbs17.com
Picture the finished thing, because that is what you are buying. A live article page on cbs17.com carries your business name in the headline and your story in the text: what you do, why Triangle customers choose you, and where to find you. It sits on the site Raleigh, Durham and Cary check for news, weather and traffic.
Then the article starts working for you. You send the link to the customer deciding between you and a competitor across the Triangle. You put it in the proposal that needs one more proof point. You add CBS 17 to the "As Featured On" row on your own website, and every visitor understands in one second that the Triangle's CBS station published a story about your business. That moment of recognition is the product. Everything else on this page is how it is made, what it costs in terms of factors, and how to start.
Why CBS 17 carries weight in the Triangle
The station signed on April 11, 1988, as WYED. In 1995 it became the market's NBC station under the WNCN name, letters that stand for North Carolina's News. On February 29, 2016, it moved to CBS in the market's affiliation swap, and on March 15, 2018, its news rebranded as CBS 17. It is licensed to Goldsboro, with studios on Front Street in north Raleigh, a genuinely market wide operation serving both ends of the Triangle.
That history matters to a buyer for a practical reason: your customers may know this station under either name, and both names carry the same decades of local presence. The rebrand did not shrink the institution. It renamed it.
The numbers sit underneath, stated plainly. In our outlet directory, cbs17.com carries a Domain Authority of 80 and roughly 147,100 monthly organic visits. Strong authority, modest volume, printed exactly as they are. The case for CBS 17 is a trusted Triangle name with a powerful domain, not a flood of traffic.
What a sponsored article on cbs17.com actually looks like, label included
Most guides in this series describe the labelled form and ask you to take their word for it. This one can show you. Go to cbs17.com and you will find headlines that begin with the words "Sponsored Content:", attached to real advertiser topics in public view: a national auto parts brand's car care piece featuring a racing driver, a battery safety piece, a medical spa, a ballet. The label is not fine print. It is in the headline, where every reader can see it.
That is the form your article takes: a full page on cbs17.com, labelled as sponsored content, reviewed by the outlet before it is published, permanent once it goes live. The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone promising you a plain editorial dofollow link, or an unlabelled placement, is describing something this station visibly does not do.
Seeing the label in the wild before you spend anything is the point. The labelling is what makes the placement legitimate and durable, and on this site you do not have to imagine it. It is already there, working for other advertisers. If you want to compare how outlets handle this, our guide to which news outlets accept sponsored content walks through the landscape honestly.
My Carolina is a morning show. This is a website article
Search for a CBS 17 feature and you will find My Carolina, the station's hour long lifestyle show at 9 a.m., built around local guests since 2022, alongside entertainment strands like Triangle After Dark. An appearance there is a broadcast arrangement: it airs once, in the morning, and then it is over except as a clip.
The article is the permanent version. It stays live on cbs17.com, it is searchable, and it carries your link. If you want the feature to keep working after the broadcast day ends, the article is the product. This page sells the article.
Who a CBS 17 article is right for, and who should skip it
This placement fits Triangle businesses: Raleigh, Durham, Cary and the research and technology economy around them, local firms and professional services whose customers live in this market and check its news. It is especially strong for businesses that sell on trust, where the customer researches before they buy.
It does not fit a business with no Triangle customers. And it does not fit a buyer searching under the old WNCN name for the newsroom's editorial desk, because this page is not the newsroom and does not sell coverage. It sells the labelled article, openly.
How publishing on CBS 17 works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. No form, no account, no retainer.
Step 2: Fit confirmation and your quote. We confirm that your business and topic fit the outlet, and you receive your individual quote.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. The outlet reviews the article. Once approved, it is published on cbs17.com, fast once the review is complete, with the exact timeline confirmed in your quote.
Step 5: Your live link. You receive the live link to your article, yours to send to customers and add to your site from that day on.
Your protection is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
What decides the price, the honest limits, and how to start
There is no public price for a CBS 17 article, and this page is not hiding one. The price is set per placement because the factors differ every time: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. Every placement is quoted individually, by email, with no obligation. Our guide to how much a sponsored article costs explains the factor model in full, and our services page covers the wider picture of what we arrange.
The limits, plainly. The article is paid content, and its label is part of the product, shown rather than hidden, exactly as you can see on the site today. It is not editorial coverage and it is not the newsroom endorsing your business. No one can guarantee rankings, traffic or sales from a placement like this. What the article does, permanently, is put a credible page about your business on the Triangle's CBS site.
If that is what you want, write to uzairasad@pressfeature.org with your business name, your website and your story. That email is how a CBS 17 article begins.
Get your business on CBS 17
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How can my business get featured on CBS 17?
Email us with your business and your story. We confirm fit, quote individually, place a labelled article on cbs17.com after the outlet's review, and send you the live link.
How much does a CBS 17 sponsored article cost?
There is no public price, because each placement is quoted individually. The factors are the article's scope, whether you supply it or we arrange the writing, the placement specifics and timing. One email returns your exact quote, with no obligation.
How do I get on My Carolina on CBS 17?
My Carolina is the station's morning lifestyle show, and appearances on it are broadcast arrangements. The permanent written route is an article on cbs17.com, which is what we arrange.
Does CBS 17 publish sponsored articles on cbs17.com?
Yes. The site visibly carries headlines prefixed "Sponsored Content:" from real advertisers, in the clearly labelled paid content form this page describes, reviewed before publishing.
Is CBS 17 the same station as WNCN?
Yes. The station broadcast as WNCN from 1995 and rebranded its news as CBS 17 in 2018, after moving to CBS in 2016. The placement product is the same station and the same site under either name.
Who do I contact at CBS 17 about a paid feature?
For the article, you contact us. We handle the placement, and you deal with one email address throughout.
How long does a sponsored article stay on cbs17.com?
The placement is permanent. It does not end when a show segment airs, and if it does not go live you receive a full refund in writing.
Can a Raleigh or Durham business buy a feature on CBS 17?
Yes. Triangle fit is exactly the test this product is built on, under the CBS 17 name or the WNCN name alike.
Disclosure: PressFeature sells article placements on CBS 17 (WNCN), and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.