Here is an odd gap in West Michigan marketing. WOOD TV8 publishes sponsored and partner content on woodtv.com; the station's own job postings describe its digital team doing exactly that, several stories a day. Yet no page anywhere explains to a business owner how to actually get one. This page closes that gap: what the partner content product is, what the article looks like, and how to publish yours.
The short answer: partner content on woodtv.com is a real product
Yes, WOOD TV8 accepts sponsored articles, published as partner content on woodtv.com. The evidence is the station's own words: its published job descriptions for digital roles describe staff publishing three to five stories a day, including sponsored and partner content and West Michigan Guide content, for woodtv.com and the station's Maranda lifestyle brand. A station does not staff for a product that does not exist.
That evidence is presented here as exactly what it is, the station's own description of its publishing operation, not a leaked rate card or a sales programme with a brochure. The supply side of this product is documented. What has been missing is a buyer side explanation and a route in. We arrange partner content articles on woodtv.com for West Michigan businesses, and the rest of this page explains the product completely. Our guide to which news outlets accept sponsored content covers how placements like this work across outlets.
Ready to get your business on woodtv.com?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
Why WOOD TV8 owns West Michigan's attention
WOOD TV8 is channel 8 in Grand Rapids, the NBC station serving the Grand Rapids, Kalamazoo and Battle Creek market, and it calls itself "West Michigan's News Leader" because, for most of the time since the mid-1980s, it has been exactly that: the ratings leader in its market. Leadership held for four decades is not a slogan. It is a habit installed in hundreds of thousands of households.
The depth of that habit shows in the format. WOOD TV8 is one of the last stations in the United States still running the "24 Hour News Source" approach it adopted in 1990, producing around 44 hours of locally produced newscasts every week. Storm Team 8 is the region's weather authority and Target 8 its investigative name, both purely editorial and neither for sale at any price, a point this page returns to below.
In our outlet directory, woodtv.com carries a Domain Authority of 81 and roughly 3.3 million monthly organic visits. A partner content article places your business inside the site that West Michigan checks first, published by the newsroom brand the region trusts most.
Maranda, eightWest and the West Michigan Guide: where lifestyle content lives
If you know WOOD TV8's lifestyle side, you know Maranda, the station's lifestyle brand, and eightWest, the weekday lifestyle magazine show that has aired at 11 a.m. since 5 October 2009, showcasing local businesses, community events and people. On the website, the West Michigan Guide carries the local-guide content that sits alongside the news. This is the neighbourhood where business features live at WOOD TV8.
The distinction to hold onto is the same one that matters everywhere: a Maranda or eightWest segment is a television appearance, a moment inside a broadcast. A partner content article on woodtv.com is the written form of that lifestyle coverage, published on the website, where it stays live, gets found by searchers, and can be linked to from everywhere your business appears online. Businesses that have done a segment often want the article precisely because the segment ended. The article is the part that does not end.
What a partner content article on woodtv.com looks like
The finished product is a written feature about your business on woodtv.com, published among the site's news, weather, sports and community content. Your business name leads it, your story fills it, and a link takes readers to your website.
It is labelled as partner content. That phrase is the station's own terminology, taken from its published descriptions of the work, and the labelling is a strength of the product: readers see a professional feature, clearly identified, on the region's most trusted local site. Before publishing, the article is reviewed, so nothing goes live unchecked.
Described plainly, you are buying a permanent, labelled, professionally published feature on woodtv.com, arranged through us, written about your business for the audience that already trusts the station with its mornings, its weather and its news.
What your business gets from it
You get the proof link: a live article on woodtv.com that you can send to the customer comparing quotes, attach to the proposal, and put in front of the partner or lender who is deciding whether your business is the established one in its field. In West Michigan, there is no more recognisable local address to send them to.
You get the badge: WOOD TV8 in the "As Featured On" row of your own website tells every visitor that the region's news leader published a feature about you. And you get permanence. The article stays live and findable, working quietly through every season, long after a broadcast appearance would have been forgotten by everyone except you.
Who a WOOD TV8 article fits, and who it does not
The fit is West Michigan businesses selling across the region: Grand Rapids, Kalamazoo, Battle Creek and the lakeshore communities, in home services, healthcare, retail, hospitality, professional services and any trade where customers research before they spend. If your market is the same map the station serves, the article speaks to your buyers in their own news source.
It does not fit businesses outside West Michigan. And it does not fit anyone expecting editorial coverage: Storm Team 8 weather and Target 8 investigations are journalism, named here only to be excluded, and no payment buys a place inside them. The partner content article is a separate, labelled, legitimate product, and its honesty about that is why it works.
How publishing on woodtv.com works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the entire application.
Step 2: Fit confirmation and your quote. We confirm the fit and send your individual quote. The factors behind it are covered in the next section.
Step 3: The article is prepared. Supply your own draft, or the article is written from your brief. The angle is agreed before anything is finalised.
Step 4: Review. The article is reviewed before publishing, then goes live on woodtv.com as partner content.
Step 5: Your live link. You receive the published link, yours to send, attach and keep.
Your protection is set before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
What decides the price of a WOOD TV8 article
There is no public price for a partner content article on woodtv.com, because the station does not publish one and neither do we. Your quote is decided by the placement within the site's lifestyle and guide content, the production involved in preparing the article, the link requirements, and the timing. Every business's answers to those factors differ, so every placement is quoted individually, by email, with no obligation.
Our guide to how much a sponsored article costs explains the factor model behind quotes like this in full. What this page promises is that the figure you receive is the complete price, and the refund protection above stands behind it.
Labelling, links and how long your article stays live
The article is labelled as partner content, in the outlet's own terminology, and that labelling is part of the product rather than a disclaimer buried under it. It links to your website, and paid links carry sponsored attributes under paid content rules; no one will promise you a plain editorial dofollow link from a paid placement, because that is not a thing that exists. The placement is a permanent article, with the terms confirmed in writing with your order.
And the honest limit, kept short: a partner content article guarantees no rankings, no traffic number and no sales. It guarantees a professional, permanent feature about your business on the website of West Michigan's news leader, which is what businesses actually buy it for.
Start your WOOD TV8 article
You now know the product exists, what it is called, what it looks like and how it is published. The only missing piece is your business inside it, and that starts with one email.
Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. Fit confirmation and your individual quote come back by email, and we handle the route from there to your live link on woodtv.com.
Get your business featured on WOOD TV8
One email with your business name, your website, and what the article should cover. We reply with fit confirmation and your individual quote.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
Does WOOD TV8 accept sponsored articles?
Yes, as partner content on woodtv.com. The station's own published job descriptions describe its digital team publishing sponsored and partner content for the site.
How much does a sponsored article on woodtv.com cost?
There is no public figure, because each placement is quoted individually. The factors are the placement, the production, the link requirements and the timing. One email to uzairasad@pressfeature.org returns your exact quote.
What is the difference between a Maranda segment and a sponsored article on woodtv.com?
A segment airs inside the lifestyle programming and is over when the show ends. The article is published on the website and stays live and linkable.
How long does a sponsored article take to go live on WOOD TV8?
The timeline is set by preparation and review, and your confirmed timeline is given with your quote, before you pay.
Is the article labelled as sponsored or partner content?
Yes, as partner content, which is the station's own term. The labelling is part of the product.
Do I get a link back to my site?
Yes, the article links to your website. Paid links carry sponsored attributes, stated honestly.
Who writes the article?
You can supply a draft, or the article can be written from your brief. It is reviewed before publishing either way.
How long does the article stay live?
It is placed as a permanent article, with the terms confirmed in writing with your order.
Disclosure: PressFeature sells article placements on WOOD TV8, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.