Here is a telling detail about Central Pennsylvania: a local clinic in this region devotes an entire page of its own website to the fact that it was featured on WTAJ. Businesses here do not treat a WTAJ feature as decoration; they treat it as a credential worth bragging about. The question is how you get one on purpose, in writing, permanently. This page gives you the complete route: a published article on wtaj.com, what it looks like, what decides its price, and the one email that starts it.
The short answer: yes, a local business can get featured on WTAJ
Yes. A local business can be published on wtaj.com through a paid article placement, arranged through us at PressFeature. This is not pitching a story to the newsroom and hoping, and it is not only a Studio 814 television segment. It is a separate, defined route: a sponsored article about your business that runs on the station's website, labelled as paid content, reviewed by the outlet before it goes live, and permanent once published.
You do not need a news hook or a publicist. You need a business worth writing about and one email. The rest of this page lays out the whole picture, including the visible evidence that sponsored material already runs on this site.
Ready to get your business on WTAJ?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on wtaj.com, permanently
Picture the finished thing. A live article page on wtaj.com carries your business name in the headline and your story in the text: what you do, why Central Pennsylvania customers choose you, and how to reach you. It sits under the WTAJ name that Altoona, Johnstown and State College have watched for decades.
Then the article does the work the brag pages are trying to do. You send the link to the customer comparing you with a competitor. You add WTAJ to the "As Featured On" row on your own website, except unlike a segment memory, your proof is a live page anyone can open and read, with your own link inside it. That clinic's page exists because the WTAJ name settles doubt in this market. A permanent article gives you that same settled doubt, in a form that never fades.
Why WTAJ carries weight in Central Pennsylvania
WTAJ signed on 1 March 1953, as WFBG-TV, licensed to Altoona, and it has been this market's CBS station for generations; since 1978 it has been the exclusive CBS affiliate for the Johnstown-Altoona-State College market. Its studios stand on 6th Avenue in Altoona, and its signal ties together the region's three anchor communities, which is exactly the footprint a Central Pennsylvania business sells into.
The figures sit under that history: in our outlet directory, wtaj.com carries a Domain Authority of 61 and roughly 570,900 monthly organic visits. But the real weight is habit. This is the station the region's families have started their mornings with for seventy years, and its name on your article borrows all of it.
What a sponsored article on wtaj.com actually looks like
You do not have to take the format on faith, because it is visible on the site today. Headlines on wtaj.com already include items labelled "Sponsored Content:", and the station's own public hiring materials describe its lifestyle team working with the sales and marketing side to schedule sponsored client segments and stories. Sponsored business content is part of how this station operates, in the open.
A placement through us is a full article page in that labelled form: your business's story, presented as clearly labelled paid content, reviewed by the outlet before publishing, and permanent once live. The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone promising you a plain editorial dofollow link from a paid placement is describing something that does not exist. What you get is the real format, the same one already running on the site, with your business in it.
Studio 814 is a TV segment. This is a written article
Studio 814 is WTAJ's locally produced morning lifestyle programme, and appearances on it are a genuine local habit; even Penn State Altoona has featured its own students appearing on the show. A segment like that is a broadcast moment. It airs once, and afterwards it lives on mainly as a memory and, if you build one, a brag page on your own site.
The article is the permanent version of the same idea. It is written, so customers can find it in search months later. It is sendable, so one link does the proving in every email and proposal. And it carries your website link inside it, which no television appearance can do. This page sells the article. Our guide to which news outlets accept sponsored content explains how the written route compares across outlets.
Who a WTAJ article is right for, and who should skip it
This placement fits businesses across the Altoona, Johnstown and State College area whose customers research before they buy: healthcare providers, home services, education-adjacent businesses, retailers and professional firms. Size is not the barrier; the local clinic with its own "Featured on WTAJ" page is proof that businesses of ordinary scale treat this credential as worth having. Fit with the Central Pennsylvania market is the test.
It does not fit a business with no customers in Central Pennsylvania. If nobody who matters to you reads wtaj.com, spend the money where your customers actually are. We would rather tell you that now than sell you the wrong placement.
How publishing on WTAJ works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. No form, no account, no retainer. For the article, you contact us, and you deal with one email address throughout.
Step 2: Fit confirmation and your quote. We confirm your business and topic fit the outlet, and you receive your individual quote for this placement.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, the draft goes to the outlet for review before anything is published.
Step 4: Review and go live. The outlet reviews the article. Once approved, it is published on wtaj.com, fast once the review is complete.
Step 5: Your live link. You receive the live link to your article, yours to send to customers and add to your site from that day on.
Your protection is stated plainly because it is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
What decides the price, the honest limits, and how to start
There is no public price for a WTAJ article, and the segment version of the cost question has a simple answer: broadcast segments are the station's own product with its own pricing, which is not quoted here and is not what this page sells. The website article is priced per placement, on the factors that differ between businesses: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. Our guide to how much a sponsored article costs explains that factor model in full.
The limits, plainly. The article is paid content and is labelled as such; it is not editorial coverage and not the WTAJ newsroom endorsing your business. No one can guarantee rankings, traffic or sales from a placement like this. What it does is put a credible, permanent page about your business on the news site Central Pennsylvania trusts.
If WTAJ is the name your customers know, the next step is a single email. Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. Our services page covers the wider picture of what we do, but the WTAJ article itself begins with that email.
Get your business on WTAJ
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How can my business get featured on WTAJ?
Email us with your business and story. We confirm fit, quote individually, place a labelled article on wtaj.com after the outlet's review, and send you the live link.
How much does a WTAJ sponsored segment cost?
Segments are the station's own broadcast product with its own pricing, which is not quoted here and is not what this page sells. The website article is quoted individually by email on scope, production, placement specifics and timing.
How do I get on WTAJ's Studio 814?
Studio 814 appearances are broadcast arrangements around the station's lifestyle show. The permanent written route is an article on wtaj.com, which is what we arrange.
Does WTAJ publish sponsored articles on wtaj.com?
Yes. wtaj.com carries items labelled "Sponsored Content:", and a placement in that labelled form, reviewed before publishing, is what we arrange.
How do I advertise with WTAJ in Altoona?
Broadcast advertising runs through the station's own sales operation. For a published article on wtaj.com, the route is one email to us for an individual quote.
Can a small business get a story on WTAJ?
Yes, through the paid article route. Size is not the barrier; fit with the Central Pennsylvania market is.
Who do I contact at WTAJ about a paid feature?
For the article, you contact us. We handle the placement with the outlet and you deal with one email address throughout.
How long does a sponsored article stay on wtaj.com?
The placement is permanent. It does not end when a segment airs, and if it does not go live you receive a full refund in writing.
Disclosure: PressFeature sells article placements on WTAJ, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.