You want your business published on WTEN, on news10.com, the News 10 site the Capital Region opens every day. In a government town, that page carries unusual weight, and this guide gives you the complete answer: whether it is possible, what you actually get, why Albany businesses treat a news feature as an asset worth archiving, what decides the price, and the one email that starts it.
The short answer: yes, a Capital Region business can get featured on WTEN
Yes. A Capital Region business can be featured on WTEN through a paid article placement on news10.com. This is not pitching a story to News 10 journalists and hoping the newsroom picks it up, and it is not the station's restaurant deals programme. It is a separate, legitimate route: a written article about your business, published on news10.com, reviewed by the outlet before it goes live, labelled as paid content, and permanent once published.
We arrange placements on WTEN for businesses like yours, which means the route is already open. You do not need a PR firm, a statehouse contact, or a news hook. You need a business worth writing about and one email to us. The rest of this page explains exactly what happens after that email.
Ready to get your business on WTEN?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business on the capital's news site
Picture the finished thing, because that is what you are buying. A live article page on news10.com carries your business name in the headline and your story in the text: what you do, why you are good at it, and where Capital Region customers can find you. It sits on the same site, under the same News 10 name, that your customers, and the officials and buyers who check up on businesses here, open every morning.
Then the link starts working for you in the places Albany runs on: the proposal, the bid packet, the partner email, the vendor approval process. You forward the news10.com link, and the checking is over before it starts. You add WTEN to the "As Featured On" row on your own homepage, and every visitor understands in one second that the capital's news station published a story about your business. That moment of verified credibility is the product.
Why WTEN carries weight in the Capital District
WTEN began broadcasting on 14 October 1953, and its call sign simply means what it says: Channel Ten. It is Albany's ABC station, branded News 10, with studios on Northern Boulevard. Its market is bigger than the city: the Capital District plus large parts of southwestern Vermont and western Massachusetts, one of the largest television markets east of the Mississippi River. This is also a capital newsroom in the literal sense: its Capitol correspondent, based at the New York State Capitol, produces daily political coverage carried by eight stations across New York State. News10 in the Morning is the region's morning habit.
In our outlet directory, WTEN carries a Domain Authority of 73 and roughly 1 million monthly organic visits. But the real reason a WTEN article works in Albany is the audience's behaviour: businesses, agencies and institutions here check each other in the local news as a matter of routine. The next section shows you the proof.
What a sponsored article on news10.com actually looks like
Let us be precise about the product, because precision is where vague offers fall apart. The article is a full page on news10.com itself. Check the domain whenever anyone offers you a WTEN placement: a page on any other site is not this product.
The article is labelled as paid content. That labelling is not a weakness; it is what makes the placement legitimate and durable. The outlet reviews the article before it is published, so what goes live has passed the station's own check. Once live, the placement is permanent. It does not expire with a campaign or a programme schedule.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone who promises you a plain editorial dofollow link from a paid WTEN placement is describing something that does not exist. What you get is a permanent, credible page about your business on the capital's news site, sitting alongside the morning habit its audience starts the day with.
In the capital, being findable in the news is a business asset
Here is how you know a WTEN feature is worth having: the region's biggest organisations treat it as an asset to be catalogued. A major local health system maintains a public archive logging dozens of its own WTEN features, because in a capital city the people who award contracts, refer patients and approve vendors check names in the local news, and a feature that cannot be found again is value lost.
That is exactly the asset a permanent article gives a business of any size, in the version the business controls: its own story, its own link, live on news10.com every time someone in Albany runs the check. You do not have to wait for a newsroom to choose your story, and you do not have to hope the clip survives. The page is there, under your name, working quietly in every evaluation that follows. If you want to compare how outlets differ on this before deciding, our guide to which news outlets accept sponsored content explains the landscape honestly.
Be Our Guest is a deals programme. This is an article
One distinction keeps Albany buyers from purchasing the wrong thing. Be Our Guest is the station's restaurant feature programme, a broadcast and promotional format built around dining offers. It is a legitimate way for a restaurant to appear around the station's programming, but it is a programme feature, not a written article about your business, and it does not leave a permanent page with your story and your link.
The website article is a different product: a full written page about the business itself, published on news10.com, permanent and findable. If your goal is the lasting asset described above, the article is the purchase. This page sells the article, and readers who want the programme are told honestly that it is arranged separately.
Who a WTEN article is right for, and who should skip it
This placement fits Capital Region businesses whose buyers live on the local news: firms that sell to government, healthcare systems, universities and professional services buyers, plus the home services and retailers those households use. If your next contract, referral or approval depends on someone in Albany checking your name and liking what they find, this is built for you.
It does not fit a business with no Capital Region or eastern New York customers and no use for an Albany credibility badge. If a WTEN article would never be seen by anyone who matters to you, spend the money on the outlet your customers actually read. We would rather tell you that now than sell you the wrong placement.
How publishing works, what decides the price, and how to start
The process is five steps. Step 1: Email us at uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the whole application. Step 2: Fit confirmation and your quote. We confirm your business and topic fit the outlet, and you receive your individual quote. Step 3: The article. You supply it, or we arrange the writing. Step 4: Review and go live. The outlet reviews the article; once approved, it is published on news10.com, fast once the review is complete, with the exact timeline confirmed in your quote. Step 5: Your live link, yours for proposals, bids and your own site from that day on.
Your protection is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing.
On price: broadcast advertising on WTEN is the station's own sales business, priced by the station. For the website article there is no public price, because each placement is quoted individually. The deciding factors are the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. Our guide to how much a sponsored article costs explains the factor model in full.
The limits, stated plainly. The article is paid content and is labelled as such; it is not editorial coverage and it is not the News 10 newsroom endorsing your business. No one can guarantee you search rankings, a traffic figure, or sales. What it does, permanently, is put a credible, findable page about your business on the news site the capital checks. If that is the outlet your buyers read, write to uzairasad@pressfeature.org with your business name, your website, and your story. If a bigger stage fits better, the PIX11 guide explains the New York flagship route.
Get your business on WTEN
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
How do businesses get featured on WTEN?
Two routes exist: earned coverage the newsroom chooses, and a paid, labelled article placement on news10.com. The paid route is the defined, bookable one, and it is the route we arrange.
Can I buy an article on news10.com?
Yes, as a paid, labelled placement arranged through us. The outlet reviews the article before it is published, and the placement is permanent once live.
How much does it cost to advertise on WTEN News 10?
Broadcast advertising is the station's own sales business. For the website article there is no public price, because each placement is quoted individually by email based on scope, production, placement specifics and timing.
Does WTEN accept sponsored content?
Yes, in the form of clearly labelled paid content on its website, reviewed by the outlet before publishing.
Can a Capital Region business publish a guest post on news10.com?
There is no open guest post programme to submit to. The working route is the paid placement arranged through us.
Is a paid article on WTEN labelled as sponsored?
Yes, labelled paid content. That transparency is what keeps the placement legitimate and durable.
Does a WTEN article include a link to my website?
Yes, the article links to your site. The link carries sponsored attributes under paid content rules, not a plain editorial dofollow link.
How long does a sponsored article stay live on news10.com?
The placement is permanent. It does not expire with a campaign or a programme schedule, and if it does not go live you receive a full refund, in writing.
Disclosure: PressFeature sells article placements on WTEN, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.