You searched for one specific thing: how to get your business published on WWLP 22News. Not on any news site, on wwlp.com, the site the Pioneer Valley checks every morning. This page is the complete answer. Whether it can be done, what you actually get, what the article looks like, what decides the price, and the single email that starts it. Nothing is left vague, because a decision like this deserves the full picture.
The short answer: yes, a business can buy an article on WWLP
Yes. A business can be published on WWLP through a paid article placement on wwlp.com. This is not pitching a story to a 22News reporter and hoping it survives the morning meeting, and it is not buying a television spot. It is a separate, straightforward route: a sponsored article about your business, published on the station's own website, reviewed before it goes live, and permanent once it is published.
Arranging that placement is what we do. You do not need a media contact, a news hook, or a public relations firm on retainer. You need a business worth writing about and one email. If you want to see how paid placements work across outlets before you decide, our guide to which news outlets accept sponsored content lays the landscape out honestly.
Ready to get your business on WWLP 22News?
Send us your business name, your website, and what the article should be about. You get a fit confirmation and your individual quote back by email.
uzairasad@pressfeature.orgOne email starts it. No form, no obligation.
What you actually get: your business in a 22News headline
Picture the finished thing, because the finished thing is the product. A live article page on wwlp.com carries your business name in the headline and your story in the text: what you do, who you do it for, and why your customers choose you. It sits on the same site, under the same 22News name, that Springfield, Holyoke and Chicopee readers open with their coffee.
Then it starts working in the ways a social post cannot. You send the link to the prospect who is comparing you with a competitor two towns over. You put it in the estimate packet and the loan application. You add WWLP to the "As Featured On" row on your homepage, and every visitor understands instantly that the Pioneer Valley's own news outlet published a story about your business. That recognition is what you are buying. The rest of this page is simply how it is made and how to start.
Why WWLP carries weight in the Pioneer Valley
WWLP has had the most watched newscasts in the Pioneer Valley since the station signed on. Its newsroom covers Hampden, Hampshire, Franklin and Berkshire counties, and it keeps a bureau at the Massachusetts State House, which is why its reporting sets the local agenda rather than following it. This is also the station behind As Schools Match Wits, one of the earliest and longest running high school quiz programmes in American television, on air since October 1961. A station woven that deeply into a region's life lends some of that trust to everything published under its name.
The numbers support the story. In our outlet directory, WWLP carries a Domain Authority of 81 and roughly 2.7 million monthly organic visits. Those figures are proof underneath the benefit, not the benefit itself. The real value is simpler: your customers already trust this name. An article on wwlp.com meets them inside a habit they have kept for years.
What a sponsored article on wwlp.com actually looks like
Precision matters here, because vagueness is where bad offers hide. The article is a full page on wwlp.com itself, on the station's real domain, in front of its real audience.
It is labelled as paid content. That label is not a flaw in the product; it is what makes the placement legitimate and durable. The article is reviewed before it is published, so what goes live has passed a check. Once live, the placement is permanent. There is no campaign window at the end of which your page quietly disappears.
The article links to your website, and those links carry sponsored attributes, as paid content rules require. Anyone who promises you a plain editorial dofollow link from a paid WWLP placement is describing something that does not exist. What you get instead is a permanent, credible page about your business on a high authority local site, sending real readers your way.
One separation is worth stating plainly. This is a website article. It is not a television appearance, and it is not a spot on Mass Appeal, the station's weekday lifestyle show. Broadcast segments are a different product, bought a different way, and they vanish when the show ends. The article stays.
Who a WWLP article is right for, and who should skip it
This placement fits businesses whose customers live in the four western Massachusetts counties: Springfield and Holyoke companies, Pioneer Valley service firms, regional businesses that want the area's dominant news name behind them. If your customers find you by searching locally and choose you on trust, an article on the site they already read for news is aimed exactly at that moment.
It does not fit a business with no Pioneer Valley connection and no use for a western Massachusetts credibility badge. If none of your customers are here and the name would mean nothing to the people who buy from you, put the money into the outlet your own market trusts, even if that is not this one. We would rather tell you that here than sell you the wrong placement. And if a far bigger market is the right stage, the PIX11 guide shows what the same kind of placement looks like in New York.
How publishing on WWLP works, step by step
Step 1: Email us. Write to uzairasad@pressfeature.org with your business name, your website, and what the article should be about. That email is the entire application. No form, no account, no retainer.
Step 2: Fit confirmation and your quote. We confirm that your business and topic fit the outlet, and you receive your individual quote. What decides that quote is covered in the next section.
Step 3: The article. You can supply the article yourself, or we arrange the writing for you. Either way, it goes through review before anything is published.
Step 4: Review and go live. The article is reviewed, approved, and published on wwlp.com.
Step 5: Your live link. You receive the live link to your article. It is yours to send to customers, add to your site, and use in every proposal from that day on.
Your protection is part of the arrangement before you pay anything: payment is in full in advance, and if the article does not go live, you receive a full refund, in writing. There is no version of this where you pay and end up with nothing.
What decides the price of a WWLP article
There is no public price for a WWLP article, and the reason is honest rather than tactical. The price is set per placement, because the deciding factors differ for every business: the scope of the article, whether you supply it or we arrange the writing, the placement specifics, and timing. A price list cannot price your article fairly, so every placement is quoted individually, by email, with no obligation to go ahead.
Our guide to how much a sponsored article costs explains this factor model in full. What you can hold us to here is simple: the quote you receive is the complete price for your placement, and the refund protection described above stands behind it.
What a WWLP article will not do
Three limits, stated the way we would want them stated to us. First, the article is paid content and is labelled as such; it is not editorial coverage and it is not the 22News newsroom endorsing your business. Second, nobody can guarantee you search rankings, a traffic figure, or sales from a placement like this, and anyone who promises those numbers is selling something that does not exist. Third, the article does one job and does it permanently: it puts a credible, findable page about your business on the news site the Pioneer Valley already trusts. Businesses buy it for credibility that compounds, not for overnight miracles.
How to start
Everything you need to decide is on this page. If WWLP is the name your customers trust, and you want your business published under it, the next step is one email.
Write to uzairasad@pressfeature.org with your business name, your website, and the story the article should tell. You will get a fit confirmation and your individual quote back. Our services page covers the wider picture of what we do, but the email is how a WWLP article actually begins.
Get your business on WWLP 22News
One email with your business name, your website, and the story you want told. Your fit confirmation and individual quote come back by email.
uzairasad@pressfeature.orgFull refund in writing if your article does not go live.
Frequently asked questions
Can I buy an article on WWLP?
Yes. The paid placement route on wwlp.com exists separately from editorial news coverage, and arranging it is what we do. You are not pitching a reporter; you are booking a reviewed, labelled, permanent article.
How much does it cost to get featured on WWLP 22News?
There is no public price, because each placement is quoted individually. The factors are the article's scope, whether you supply it or we arrange the writing, the placement specifics and timing. One email returns your exact quote, with no obligation.
How do I get my business on WWLP?
Email us with your business and the story you want told. We confirm fit, send your quote, handle the article and its review, and send you the live link when it publishes.
Does WWLP accept sponsored articles on its website?
The website article is a paid placement, arranged through us and labelled as paid content. It is not something the newsroom awards editorially, which is exactly why the route is reliable.
Will an article on wwlp.com link to my website?
Yes, the article links to your site. The link carries sponsored attributes under paid content rules, so it is not a plain editorial dofollow link. Its value is the readers it sends you and the credibility of where it sits.
How long does it take to get published on WWLP?
The timeline is set by the article and review steps, and your confirmed timeline comes with your quote, before you pay anything.
Can a small business in Springfield get featured on 22News?
Yes, if your customers are in the Pioneer Valley. That local fit is exactly who this placement is built for.
Is a paid article on WWLP labelled as sponsored?
Yes. It runs as clearly labelled paid content, and that labelling is part of what makes the placement legitimate and durable.
Disclosure: PressFeature sells article placements on WWLP, and this page is our own marketing content, published to explain the placement honestly. Figures cited are from our public outlet directory. Published October 2026. Last reviewed: October 2026.